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Vanguard Tech

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Defining Your Markets for Campaign Efficiency

Vanguard Tech

Many of the vendors you work with develop white papers and webinars. Now you have this data you need to organize it in a way that is understandable and can be referenced when developing your campaign and content strategy. She joined so she can keep up with the latest develops in her field.

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On the go with your members: The case for responsive web design for your association website

Vanguard Tech

The basic principle is to develop a website so that the same base code and web content will display appropriately whether the user is looking at a website on a desktop, iPad or mobile phone. Once upon a time, developers would build the main site (think “YOU.org”) and then create a separate version just for mobile devices (think “m.YOU.org”).

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Impending Google Analytics Changes: What It Means for Your Association Website

Vanguard Tech

” I’m used to using these terms in a web development, but my Google Analytics brain wasn’t ready for the shift. I’m used to seeing Visits and Unique Visitors and did a double take to see new terms including “Sessions” and “Users.” web operations Google Analytics content strategy'

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7 Secrets of a Master Digital Story Teller

Vanguard Tech

Keeps his or her news radar and antennae up at all times knowing that there are stories, profiles, pictures, video clips, blog posts, and interviews just waiting to be developed and shared. Weaves images, video, audio, graphics, and other social tools to create stories that pop. Analyzing Your Efforts. Is web traffic up? Talk about influence.

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Do's and Don'ts of Website Redesigns

Vanguard Tech

Develop a mission and a strategic plan for the site that align with the mission and strategic plan of your association. Develop a style guide for your CMS users. With this in mind, the session will be targeted toward non-IT audiences and will provide practical advice and lessons learned from these projects. Horror Stories (Don’ts).

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Website Redesigns: What to Know Before You Start

Vanguard Tech

In addition to myself, we have pulled together other web development specialists including Results Direct and r2integrated plus industry consultants and association executives who have been through the process. Website Redesigns: What to Know Before You Start. Some of the things we will cover include: The website redesign process.

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What to Know Before an Association Website Redesign – Practical Advice

Vanguard Tech

This gives the project enough time for discovery, design, development and testing before launching your new site. As such it deserves strategic considerations when developing your project plan and assigning resources or selecting technology. An analysis of Vanguard projects finds projects average 8 to 9 months from kick-off to launch.

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