Remove development roi

Aaron Wolowiec

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What’s the state of association marketing?

Aaron Wolowiec

Just 22 percent track ROI as a marketing metric. 82 percent of the associations that track ROI report high overall marketing effectiveness. Speaking of ROI, according to the study, many marketers shy away from analytics – which can be a fatal mistake. Here’s where learning and professional development come in.

Marketing 133
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What’s the state of association marketing?

Aaron Wolowiec

Just 22 percent track ROI as a marketing metric. 82 percent of the associations that track ROI report high overall marketing effectiveness. Speaking of ROI, according to the study, many marketers shy away from analytics – which can be a fatal mistake. Here’s where learning and professional development come in.

Marketing 100
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A Happy New Year for meetings?

Aaron Wolowiec

The report, developed in partnership with the Dallas Convention and Visitors Bureau , found that in general, costs in 2015 for event services are expected to rise, while budgets are expected to grow only slightly. Coming off the heels of a recession, ROI for meetings continues to be important. Happy New Year!

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Clearing up association chapter confusion

Aaron Wolowiec

The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources. Associations ranked professional development and advocacy as most important. However, only 5 percent of associations measure the ROI of their chapters.

America 199
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Stop spamming your members

Aaron Wolowiec

The language that was used to describe sponsor ROI was both vague and unremarkable. Or do association staff have a similar experience, replacing sponsorship inquiries with countless invitations to attend the latest and greatest professional development conferences that don’t align with their interest areas? They’ll thank you for it.

Survey 100
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Community management is about strategy

Aaron Wolowiec

In addition, the report found those who could measure that value to determine ROI performed best. Don’t lose sight of the basics; continue the dialog with those that can benefit from your community; and develop an ROI model to define the specific business value that is generated from the community.” Next: operations.

Strategy 140
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Want to boost attendance? Just ask.

Aaron Wolowiec

Segmentation has a good ROI if you also adjust your level of effort based on the individual’s history and future likelihood of attending. Kevin Whorton is principal of Whorton Marketing and Research, a consulting firm that conducts industry and membership research and develops marketing campaigns for a wide variety of nonprofit organizations.

Marketing 100