Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

Tips 28

Tips Marketing Revenue Content 28

Eric Lanke

OCTOBER 3, 2016

I just finished reading the latest white paper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." The white paper is a good read, with real practical advice.

Education 124

Education Certificate Analysis System 124

Jamie Notter

JUNE 4, 2020

We have also made a ton of resources at Culture Campus available for free, including white papers, sample chapters from our published books, a webinar on employee engagement, and two new resources that we developed specifically around the COVID crisis: Culture Plays for Better Remote Work , and Culture Plays for the Return to the Workplace.

Education 140

Education Sample Course Class 140

Reid All About it

APRIL 19, 2024

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. He suggests finding a co-mentor —“a co-pilot, friendly partner or work colleague looking to grow” in a “thinking partnership to support and extend each other’s professional development.”

Newsletter 210

Newsletter Content Social Media Education 210

Eric Lanke

DECEMBER 7, 2015

Elizabeth Weaver Engel of Spark Consulting has another white paper out. You should read the white paper if you're interested. When it comes to applying lean startup methodology to our product and program development processes, all the liabilities I just described are not liabilities at all. Wondering how to start?

Innovation 100

Innovation Resources Recruiting Recruitment 100

Spark Consulting

JULY 25, 2016

In this unsession, we’ll share a preview of our soon-to-be released whitepaper, The Association Role in the New Education Paradigm (yep, the next Spark white paper is about to drop, y’all!).

Innovation 150

Innovation Education Resources Products 150

AssociationChat

JUNE 7, 2022

Expect a mix of technical, management and professional development topics designed to meet your needs as an Association Executive. The Association Chat Knowledge Hub provides instant access to: White papers. Explore thought leadership content and solutions from experts and vendors in the association industry. How-To Guides.

eBook 52

eBook Case Study Library Analysis 52

Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. Our community is in the process of developing virtual conference etiquette. Related: Priming people for participation.

Conference 78

Conference Report Industry Content 78

Jamie Notter

JUNE 4, 2020

We have also made a ton of resources at Culture Campus available for free, including white papers, sample chapters from our published books, a webinar on employee engagement, and two new resources that we developed specifically around the COVID crisis: Culture Plays for Better Remote Work , and Culture Plays for the Return to the Workplace.

Education 91

Education Sample Course Class 91

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Quick hits Sitting for too long is bad for your health. More info/register.

Education 256

Education New Hampshire Tips Technology 256

Eric Lanke

JULY 20, 2015

I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. The central message of the white paper is one I agree with.

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Associations Now

MARCH 13, 2023

Jessica Irizarry, director, chapter strategy and program development, at the American Society of Interior Designers (ASID) has been working in volunteer management at the organization for eight years. For the first time, I developed KPIs [key performance indicators] for our volunteer committees,” she said. “For

Committee 53

Committee Project Products Tools 53

WBT Systems

MAY 23, 2017

Perelman, foresaw decades ago today’s professional development landscape. They’re even willing to invest their own time and money in professional development if their employer doesn’t. When you help members develop a learning habit, they get more out of their membership—and out of life. They’re intrinsically motivated to learn.

How To 210

How To LMS Tips Class 210

WBT Systems

MARCH 6, 2018

It means getting industry partners involved in developing and presenting online education. They can help educate people about an issue, provide real-world advice, or show them how to develop and put a skill in practice. Develop an exclusive educational program for executives that involves the participation of your sponsor.

How To 155

How To Blended Learning Revenue Education 155

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. . –

Certificate 195

Certificate Education Revenue Marketing 195

Nimble AMS

JUNE 15, 2022

You owe it to your members to develop a thought leadership-driven culture at your association. When you take the time to develop well-researched thought leadership content, you’ll boost organizational awareness and increase member retention. Develop trust and transparency at your association. Read what your members are reading.

Leadership 99

Leadership How To Survey Member Experience 99

Forj

NOVEMBER 10, 2017

By “traditional”, I mean developed-in-the-year-2000-why-is-our-industry-still-using-17-year-old-technology traditional. If you’re interested in reading that, you should check out the white paper I wrote on the subject here. I’m not going to delve deeply into the advantages and disadvantages of xAPI in this blog post.

Authoring Tools 79

Authoring Tools LMS Tools Content 79

Thanks For Playing

JANUARY 25, 2013

I've organized my paper and electronic files and updated my professional development tracking information (gotta keep track of those credits for CAE renewals). Same goes double for all those great ebooks and white papers and reports and whatnot I've downloaded to read "someday." This really is my favorite.)

eBook 150

eBook Review Project Tips 150

Associations Now

APRIL 13, 2020

Establish a distribution strategy before you develop content. For example, a high-performing piece of content may start out as a white paper but evolve into animated tips, a video, and an Instagram series—all derived from data and research that pinpoint when and how to captivate your audience.

Content 123

Content Strategy Survey Video 123

Reid All About it

AUGUST 26, 2016

what habits I’ve developed, broken, and want to develop. Learn about the key findings from Association Laboratory’s white paper Creating and Sustaining a Strategic Board which incorporates ideas and insights from 25 association chief staff officers. Over the last few days, I’ve been thinking about…. 1 CAE credit.

DC 150

DC Video Washington Analysis 150

Associations Now

MAY 13, 2015

will soon issue a follow-up to its “ Membership Matters: Lessons From Members and Non-Members ” study with a white paper that drills down into the generational differences among its survey respondents, with a particular focus on millennials. How does your association link professional development to membership?

Discount 40

Discount millennials Survey Education 40

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. We now do this for most of our events as a standard practice. Re-format it.

Content 70

Content Library Social Media Resources 70

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Danielle Padula (moderator), Community Development Manager, Scholastica. Randy Jones, VP of Business Development and Strategy, eThink Education. We still have a long way to go. Host: Scholastica.

Raleigh 259

Raleigh Review Class Education 259

Potomac Core

OCTOBER 13, 2015

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. A global study developed by SAP and Oxford Economics notes “The nature of employment itself is undergoing a transformation. Future Workforce Needs.

Innovation 100

Innovation millennials eBook Certificate 100

Higher Logic

DECEMBER 19, 2017

The goal here is to develop content that will solve the problems of your target audience and make their life easier. White papers. Develop a channel plan and decide which channel you want to be the “source” of your great content. Develop a Process. If you don’t, brainstorm some more. Consider Format. Infographics.

Content 227

Content Marketing Social Media Process 227

Blue Sky eLearn

JULY 31, 2017

The key here is not just statically relaying our ideas, but developing ideas together. Develop a peer reviewed wiki for your industry. What if learners submitted case studies and the community co-created solutions resulting in a white paper? Learning geeks call it “social construction” in learning.

Content 144

Content Sample Case Study Course 144

Association Success

JUNE 10, 2018

In 2016, Elizabeth Engel and I co-authored our white paper entitled ‘The Association Role in the New Education Paradigm’. Since writing the white paper, we have actually seen the trends we highlighted accelerate. Add to that the fact that enrollment in U.S. Artificial Intelligence.

Education 74

Education United States Case Study System 74

Association Success

NOVEMBER 26, 2018

Working with the head of that department, we developed nine different ways for our members to access this piece of content. Once we had the simplified version of the document, we broke it down further into one-page white papers for each policy. It was taken down and the white papers stayed on our intranet.

Communications 68

Communications Committee Video Content 68

Associations Now

JUNE 15, 2017

The product of the partnership, adChain , is an open protocol on the public Ethereum blockchain that aims to connect the digital advertising industry’s disjointed supply chain, according to a DMA white paper. The bad news is that bots regularly drive spam traffic to a huge portion of sites all over the web.

Press Release 63

Press Release Software Technology Industry 63

Virtual

JULY 29, 2015

Our latest white paper offers 10 strategies for making remote board meetings more effective —including how (and how not) to use technology to keep all participants engaged. You’ll also get ideas on developing time frames, ground rules, and quick action summaries. And that may be the first key to winning greater buy-in.

Social Media 100

Social Media Review Course Cost 100

Eric Lanke

JANUARY 30, 2012

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers.

Innovation 100

Innovation Newsletter Leadership Proposal 100

Eric Lanke

NOVEMBER 20, 2017

I used to think a lot about the subject, I helped write a white paper on the subject, helped launch a regional conference focused on it, and have tried to move my association on to a more innovative footing. I used to blog a lot about innovation in the association environment. 80% is good enough, one of my staff members said.

Innovation 113

Innovation Products Conference Organization 113

Vanguard Tech

JUNE 27, 2013

Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars. Now you have this data you need to organize it in a way that is understandable and can be referenced when developing your campaign and content strategy.

Marketing 70

Marketing Newsletter Social Media Content 70

Blue Sky eLearn

JUNE 19, 2017

Brand awareness is still important, but sponsors are looking for opportunities to tell their story and develop a rapport with prospective customers (just like your organization is!). This is valuable to those who are developing a shortlist of solutions – your learners. Consider you’re in the market for a new laptop. Not so much.

Video 171

Video Content LMS Social Media 171

Smooth The Path

JUNE 12, 2018

Speakers tend to develop other content in addition to their presentations. Do they have publically available videos, podcasts, white papers, or reports? Repurpose speaker’s best content. Ask to repost their blog posts in pre-conference marketing. Link to them into your event’s web pages.

Conference 95

Conference Content Resources Video 95

Spark Consulting

APRIL 5, 2016

In other words, leading engagement from the outside-in (yes, as in the white paper I co-authored last spring with Anna Caraveli). And we’re organized to provide those products: there’s a membership team, a meetings team, a publications group, the professional development office, data analysts, etc.

Review 150

Review Products Team Committee 150

Reid All About it

MARCH 24, 2016

How long does it take to discover a need, develop a solution, and roll it out to your community? Guillermo Ortiz de Zarate’s session at digitalNow, The Lean Startup Changes Everything , is bound to give us some ideas on how to experiment with and speed up program development. The future is being defined by renegades.

Innovation 150

Innovation Industry Conference Revenue 150