Aaron Wolowiec

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Let’s Talk Discounting

Aaron Wolowiec

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability? In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

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Don’t Lead with Lower Prices

Aaron Wolowiec

In this article, we talk about the psychology of how you position discounts, and why it matters. What effect did that have on you? Did it make you want to purchase the item? Or did it make you question why the price was lowered?

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11 ideas for partnering with local venues

Aaron Wolowiec

After much negotiation, you’re able to secure the “friends and family” discount; however, it’s still more than you’ve budgeted. Allow participants to register at a discounted rate if they complete a brief meetings portfolio survey that is then shared with the venue.

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Take advantage of the benefits gap

Aaron Wolowiec

Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount? Good discount programs include gym memberships, prescription drugs, office supplies and pet products.

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20 reasons to book within the official group block

Aaron Wolowiec

With unprecedented access to vacation rentals through websites like airbnb and VRBO , as well as the availability of discount hotel stays through websites like Priceline and Orbitz , it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions.

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More than turkey and stuffing

Aaron Wolowiec

While many organizations offer sales and discounts during the holiday season, try using a slightly different approach to show appreciation.”. “This is a great opportunity for organizations of all sizes to show their gratitude for customers,” said John Foley, CEO of interlinkONE and Grow Socially.

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Associations play an important role in higher education

Aaron Wolowiec

Don’t discount the value of higher education, but also realize that it’s not job training (and it’s not designed to be), and it’s not necessarily the only way in to your desired career field. – Shelly Alcorn.

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