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Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement.

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Member Engagement and Retention Cited as Top Challenges in 2023 Association Survey Results

GrowthZone

The survey results show growing membership, member engagement/retention of members, and revenue/budget/funding are what worry your association peers most. The majority of those surveyed cite a lack of engagement with the organization as the reason members don’t renew. and Canada. Can you relate?)

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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

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Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Having conversations about these issues and creating opportunities to share knowledge and develop solutions with other members can accelerate member engagement. Accelerating Member Engagement.

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2017 Member Engagement Strategy

Potomac Core

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

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The New Member Engagement Rule of Three

Smooth The Path

Their excitement is at an all-time high the moment they click join , and they are super receptive, at least, for awhile… We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. We may only have 3 touches total to engage some new members.

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[ebook] An Introduction to Data-Driven Email Strategies for Associations

Association Briefings

This ebook, "An Introduction to Data-Driven Email Strategies for Associations," provides the necessary introduction to get your organization on board with data-driven initiatives to improve marcom efforts and increase member engagement. Topics include: A quick history of email marketing and its effectiveness today.

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