article thumbnail

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Download our eBook for more details: 3. Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events. Check out our eBook, How to Develop a Killer Customer Community Strategy, for tips on expanding or creating a community strategy at your company. Did you know?

eBook 194
article thumbnail

How to gain new leads using content you already have

Association Success

This tactic allows your association to offer a free PDF worksheet, whitepaper, ebook or similar resource in exchange for the reader’s contact information. Craft a limited run newsletter. If you really want to get creative, a limited run newsletter is a great option to explore. . Create a downloadable resource.

Content 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are you creating content you don’t actually need?

Association Success

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . They were sending too many. .

Content 62
article thumbnail

How a sales funnel approach can help associations attract members

Association Success

At this stage, you should begin to gather contact information through tactics such as: A weekly newsletter rounding up industry news. Downloadable content, such as ebooks or worksheets. To nurture these relationships, offer a second level of content that transforms readers into qualified leads.

eBook 129
article thumbnail

How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. Do a search on Amazon to see how many ebooks cover the topic. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Lead magnets are pieces of content on your website—a checklist, report, or ebook—that attract people like a magnet.

Course 160
article thumbnail

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Learn best practices, how to get started, and how to analyze your metrics in our eBook, How to Create Effective Automated Campaigns. This information wouldn’t have been possible to know without automation.

Tips 159
article thumbnail

What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods.

Course 175