Mon.Sep 08, 2014

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Is It Time For A New Membership Website?

Wild Apricot

'Your website is the "mothership" of your online community. So if you are looking for a new website builder for your membership organization, here is a resource that can help.

Resources 232
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Recruit People Who Naturally Are Inclined to Live Your Values

Eric Lanke

'image source This post is part of a series in which I''m analyzing the efforts of my organization to define and embrace core values through the six rules for doing so defined by Francois Nader, CEO of NPS Pharmaceuticals. For the series introduction, go here. For my comments on the first rule, go here. For my comments on the second rule, go here. For my comments on the third rule, go here. + + + Here''s Nader''s fourth rule, along with what he says about it in his HBR blog post : Recruit people

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User Experience and Management

Jamie Notter

'You wouldn’t think of designing a piece of software these days without considering the user experience. There is now a whole cadre of “user experience professionals” (with their own association , of course) who help to ensure that the end product is designed very specifically with the user’s experience in mind. In the “old days,” software was more frequently designed in ways that simply made sense to the designers and coders, often leaving the users frustrate

Software 121
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A Big Course From a Small Association

Associations Now

'One executive at a state association has taken the lead on educating healthcare workers on a pressing national issue via a MOOC. How do you get more attention for your association? Maybe it’s a membership drive. Maybe it’s a meeting or an ad campaign. For Jan Grimes, it’s meant building a lot of partnerships and putting together a must-attend online course.

Course 87
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Conference & Trade Show Sponsors Want Relevance

Velvet Chainsaw

'As we strive to deliver outstanding attendee experiences, our eyes turn to sponsorship. After all, somebody has to pay for this. Yet sponsorship tends to follows the same random path: Logos are slapped on every last bit of real estate. Banner ads and app alerts multiply. As the promotional noise increases, attendee attention plummets – thus making sponsorship less appealing.

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NTEN Leading Change Summit #14lcs: Reflection

Beth Kanter

'Photo by Trav Williams. Last week I facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Our track was one of three tracks for participants to dive deep into a topic and learn from peers through dialogue. The event also included plenary speakers, including a provocative talk about data methods from Alexandra Samuels and cross-track sessions from traditional panels to unconference.

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After Deadly Crashes, Pilots Group Warns of Hypoxia Risk

Associations Now

'With flight enthusiasts in mourning after two crashes that may have been caused by a lack of oxygen—one involving an association president—a key aviation group is offering members tips on how to stay safe at high altitudes. In the wake of two deadly crashes in recent weeks involving avid pilots, the Aircraft Owners and Pilots Association (AOPA) has a message for its members: The danger of hypoxia, or a limited oxygen supply to parts of the body, is one that general aviation pilots should take s

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Six Questions for Globalization

Plexus Consulting

'By Virgil R. Carter Is your non-profit organization considering globalization? Or have you already begun efforts towards becoming a global organization, and are wondering what’s next? Last week we looked at three important initial questions about non-profit organizations and globalization. Here’s the second part of six key questions which may help guide your organization’s discussions and decisions about going global. 1.

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Monday Buzz: How to Make Your Association a Media Star

Associations Now

'Looking to bolster your association’s media outreach? Take some advice from a pro. Plus: Brace yourself for the internet-of-things culture clash. Want coverage? Understand whom you’re trying to reach. Corporate communications expert Erik Sherman, writing for Inc.com , outlines 11 steps to creating your own media stardom. And what’s the first and most essential step in getting your message out to the public through the media?

How To 65
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Social Media & Advocacy: What Your Supporters Really Like

Beekeeper Group

'You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities. So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at Advocacy Leaders […] The post Social Media & Advocacy: What Your Su

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Post-Ferguson, Police Groups Work to Protect Military Surplus Access

Associations Now

'$ 5.1B The amount in military surplus that the U.S. Department of Defense has given to local police departments since beginning its program in the late 1990s, according to The Hill. The Department of Homeland Security and the Justice Department have similar programs. The heavily armed police response to protests after a racially charged police shooting in Missouri drew widespread attention to the acquisition of military hardware by local authorities.

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Social Media & Advocacy: What Your Supporters Really Like

Beekeeper Group

'You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities. So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at Advocacy Leaders Network last week.

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Social Media Roundup: Let’s Talk Fundamentals

Associations Now

'Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Also: Is your organization ready to go digital first? Having a mission is easy. Now comes the hard part—funding it. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. Today’s Social Media Roundup is all about the fundamentals that have to come first, particularly when you’re looking to build affinity programs.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Amid Political Pressure, Michigan Teachers’ Union Loses Member Opt-Out Case

Associations Now

'Facing a series of political setbacks in recent years, the Michigan Education Association last week lost a case regarding the one-month window when union members can drop out. A judge ruled that members should be allowed to quit throughout the year. After a court ruling last week interpreting the state’s right-to-work provisions, Michigan’s largest teachers’ union will have to change its member-retention tactics.

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A Revival: California Rural Health Association Reorganizes

Associations Now

'Running on a shoestring budget with a volunteer board and no current staff, the association is regrouping after becoming solvent in July with the help of several grants from large healthcare organizations and private donors. After closing its doors early last year, the California State Rural Health Association has recently been making a comeback. CSRHA, which laid off staff and closed its office in Sacramento as a result of insufficient funding and increasing debt, is regrouping with a 13-membe

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Back From The Dead: California Rural Health Association Reorganizes

Associations Now

'Running on a shoestring budget with a volunteer board and no current staff, the association is regrouping after becoming solvent in July with the help of several grants from large healthcare organizations and private donors. After closing its doors early last year, the California State Rural Health Association has recently been making a comeback. CSRHA, which laid off staff and closed its office in Sacramento as a result of insufficient funding and increasing debt, is regrouping with a 13-membe