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Rebranding. Renaming. Reimaging. What’s an Association To Do?
SCD Group
AUGUST 2, 2015
Another request from an association professional: “We’re looking for a company that helps organizations re-brand themselves and even guide them towards a new name.” As a former AMC owner and association consultant, I’ve been through three association logo changes, three name changes and more. 3 Reasons to Consider Change: Because your market has changed and current name does not reflect your members/prospects Because your image is “old and stale” Because your name/design does not reflect your ne
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