Spark Consulting

JANUARY 21, 2015

'Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the ASAE Foundation, and we specifically got talking about the Future of Membership project.

Recruiting 306

Recruiting Recruitment Texas Sample 306

Association Leaders

JANUARY 21, 2015

'NBA great and Basketball Hall of Famer Charles Barkley once famously said, “I am not a role model” I like Sir Charles and even can understand his point to a certain extent – I think he was trying to let parents and teachers know that they have daily interactions with children and should be their role models. Unfortunately, Charles was wrong and so are many leaders.

Leadership 163

Leadership Team Association Management Examples 163

Virtual

JANUARY 21, 2015

'Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your Board struggle to be conversational around critical or strategic topics? While every board is certainly different, below are some methods that have moved the needle within some of the most engagement-resistant groups: Plan a pre-meeting social event or dinner: Board meetings generally have an aura of formality to them, and not everyone is comf

Maine 130

Maine Association Management Leadership Report 130

Associations Now

JANUARY 21, 2015

'Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association. We talk a lot about member engagement here at Associations Now and in the association community at large, and one end of the member-engagement spectrum is volunteering. However, even within that group of members who step forward to help the association do its work, there exists a range of commitments, from multi-year board or committee terms to sh

Recruiting 87

Recruiting Recruitment Team Member Engagement 87

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Velvet Chainsaw

JANUARY 21, 2015

'Are you creating intellectually lazy conference participants? Your conference programming may harbor bias toward minimizing cognitive efforts. In other words, your conference sessions and speakers may actual curtail participants’ thinking. Your conference could be creating happy fools. These happy fools blindly respond to their own problems by erroneously using your conference takeaways as accurate solutions.

Conference 67

Conference Education Strategy How To 67

SCD Group

JANUARY 21, 2015

'NATIONAL JOURNAL Graphic As a long-time association speech writer, I often watch major speeches not for what is said but the delivery styles and other components of the speech. This is one reason I continue to be shocked when U.S. Presidents give State of the Union speeches lasting an hour or longer. The graphic above shows the average length of presidential speeches.

Social Media 57

Social Media Committee Content Conference 57

Associations Now

JANUARY 21, 2015

'Is “dry needling” a form of acupuncture? That question has led to a turf war between associations in the physical therapy and acupuncture professions. If you don’t like needles, we recommend you click over to the next story. But know that if you do, you’re missing out on an interesting debate over the use of the pointy, prickly objects in a therapeutic context.

Delaware 81

Delaware New Jersey Philadelphia New York 81

Associations Now

JANUARY 21, 2015

'The euro’s recent decline, coming at a time when the U.S. dollar is stronger than it’s been in years, could make it cheap to fly internationally. But on the downside, it could discourage foreign travelers from coming to the U.S., according to associations in the travel sector. Depending on what side of the ocean you’re on, the euro’s decline—and correspondingly, the dollar’s rise—could mean good or bad things for travelers.

New York City 68

New York City New York Discount United States 68

Associations Now

JANUARY 21, 2015

'Nearly half of the members of the Association of American Universities will not participate in the group’s groundbreaking survey on the sexual-assault climate on college campuses. That hasn’t altered AAU’s plans to conduct what it calls the largest survey of its kind. Though more than two dozen of its members have declined to participate in a survey on the climate of sexual assault on college campuses , the Association of American Universities said last week that its plans will not change and t

Survey 55

Survey Education 55

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

JANUARY 21, 2015

'A federal appeals court ruled last week that the American Quarter Horse Association can refuse to include cloned horses on its breed registry. A lower court had previously ruled that the ban violated antitrust laws. The American Quarter Horse Association experienced the sweet smell of victory last week when a federal appeals court ruled the association can exclude cloned horses from its official breed registry.

Texas 50

Texas Process Marketing Organization 50

Associations Now

JANUARY 21, 2015

'When planning an event, help the control freak in you learn to let go. Plus: how to save your emails from the junk-mail abyss. As you get ready for your association’s big annual convention and other major meetings, it’s easy to get overwhelmed. But event planner Kelli White offers reassurance that you don’t have to shoulder all the responsibility for making your events successful.

Event Planning 78

Event Planning DC Washington Survey 78