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The Illusion of the Right Answer in Association Management
Smooth The Path
JULY 10, 2016
For any strategic question we might ask, there are a thousand potential answers. Let’s say we ask, how can we host a better conference? Well, we could start with more speaker engagement, collaboration and synergy. We could focus on topic selection. We could think about how to make networking work better. We could think about the space, the food, the environment.
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