Higher Logic

OCTOBER 6, 2016

Ok, name the first social media influencer who comes to mind. Got it? You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money).

Social Media 244

Social Media Products Course Maine 244

Associations Now

OCTOBER 6, 2016

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. And, in the race to keep up with the latest technology trends, associations—just like larger, for-profit brands—are being forced to adapt.

Social Media 109

Social Media Strategy Content Team 109

Membersuite

OCTOBER 6, 2016

You’ve heard it before, modern technology is transforming the association world. Your association management software (AMS) is an expensive investment that will shape the future of your organization. Shouldn’t you choose the most innately innovative solution out there?

Software 72

Software Innovation Technology Association Management 72

Associations Now

OCTOBER 6, 2016

New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. When I want to get my mind off a tiresome task—like jogging on the treadmill or riding the metro —and into a more interesting, uplifting, or even hilarious place, I tap a podcast.

Revenue 106

Revenue How To Metro millennials 106

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Smooth The Path

OCTOBER 6, 2016

Related: Overcoming association change fatigue. Association change doesn’t come without practice. The illusion of the right answer in association management. The post Associations are Being Impacted by Compounding Revolutions appeared first on Smooth The Path.

Association Management 68

Association Management Industry Innovation Strategy 68

Effective Database

OCTOBER 6, 2016

So very often in my meetings with clients, there will be discussions around the different data points the organization is collecting. For example, someone will ask “What about areas of interest? Shouldn’t we be collecting those?” My response to questions like this is always the same: “Yes, you should collect it, IF you are going to use it, and IF you are going to actively manage it.” In other words, only collect data that you will use and that you will continue to u

Examples 75

Examples Marketing Organization 75

Associations Now

OCTOBER 6, 2016

The National Baseball Hall of Fame’s Era Committees, which were tweaked last summer to favor modern players, could provide a path into the Hall for “steroid era” stars passed over in the traditional voting process. One of the first beneficiaries? Former superstar Mark McGwire. Every year, the chorus around the National Baseball Hall of Fame remains the same: Nobody’s happy with how the vote actually takes place, so it’s been subject to a lot of tweaking.

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Committee Process America System 92

Associations Now

OCTOBER 6, 2016

Associations can learn from the legacy of Steve Jobs. Plus: How should your association handle data? “I want to put a ding in the universe.” This quote from Apple Cofounder and CEO Steve Jobs inspired everyone from the moment he said it. And he doesn’t inspire just executives, managers, designers, and technologists. Jobs’ advice can greatly influence associations as well.

Social Media 69

Social Media Analysis Recruiting Recruitment 69

Associations Now

OCTOBER 6, 2016

Rundown Attendees: 9,000. Exhibiting Companies: 350. The National Black MBA Association’s Annual Conference and Exposition kicks off next week in New Orleans. More than 9,000 business-minded attendees are headed to NOLA early next week to network with colleagues, advance their careers through professional development, and learn new techniques to achieve their personal goals.

Conference 55

Conference Recruiting Recruitment Review 55

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy