Mon.Oct 03, 2016

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Don’t Start Writing Your Association’s Next Survey Without Following These Steps

Socious

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

Survey 244
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Education Is Not Enough

Eric Lanke

I just finished reading the latest white paper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." If you'd like a copy, you can download it here. Dealing with the fundamental thesis of the white paper--that there is a crisis brewing in the global education-to-employment system, and that associations are uniquely positioned to provide useful solutions--is a

Education 124
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Don’t Start Writing Your Association’s Next Survey Without Following These Steps

Socious

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information. Despite that, surveys can be incredibly useful, especially for associations.

Survey 100
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Geophysical Scientists Take Red Pencils to Wikipedia

Associations Now

By inviting its scientists to a Wikipedia edit-a-thon, the American Geophysical Union helped to boost the quality of the Earth and space science information available to the public. You’ve heard of telethons, dance-a-thons, and hackathons. But edit-a-thons? It’s an event that makes sense for a giant content repository like Wikipedia, which encourages groups of experts to collaborate to review and enhance the online encyclopedia’s content in their specialty areas.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Happy Healthy Nonprofit Update

Beth Kanter

With one more week to go, T he Happy Healthy Nonprofit: Strategies for Impact without Burnout has made to the #1 slot on Amazon’s Top 100 Nonprofit Books. Special thanks to everyone who pre-ordered a copy. If you haven’t yet, you can order your copy here. Here’s a summary of recent interviews, reviews, and guest posts related the Happy Healthy Nonprofit.

Review 58

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How This Organization Added Almost 24,000 Advocates With A Nationally Branded Campaign

Beekeeper Group

This article was originally posted on CQ Roll Call’s Connectivity blog. In the grassroots departments of corporations, nonprofits, or trade associations, discussion often revolves around a signature advocacy campaign. This signature advocacy campaign could take the form of a basic online petition, or a fully-fledged initiative complete with an advocacy center, paid and earned media, printed collateral and in-person meetings.

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IT Group Urges Girls to “Make Tech Her Story”

Associations Now

CompTIA set out to learn why girls show less interest in tech jobs than boys and what can be done about it. The research led to a new campaign to show girls what the wide landscape of tech careers looks like. Women hold only 25 percent of technology jobs. CompTIA, an association that represents the information technology industry, wants to change that.

Class 107
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C-Suite Gender Bias? Take it to the C-Suite.

Associations Now

We’re a long way from gender equality in the office. But a new study suggests more women are pressing the question to the people who can change things. Once again, the news about women and workplace compensation and C-suite representation isn’t good. But there are hints that the workplace is starting to listen. Last week, LeanIn.org and McKinsey & Co. released their annual “ Women in the Workplace ” study, which looks at unequal treatment at corporate America in terms of pay, executive

Report 101
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Travel Agents Group Eyes Member Fee to Help Fund Awareness Campaign

Associations Now

In an effort to remind the public that travel agents offer an essential service for globetrotters, the American Society of Travel Agents announced that it plans to charge its members a transaction fee to pay for increased industry marketing. An association for travel agents wants to remind travelers that, yes, travel agents still exist and have a useful service to offer.

Video 81
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Monday Buzz: Convert Your Data the Right Way

Associations Now

Moving your data from one AMS to another? Check out this guide for tips on how to make the process less painful. Also: how other firms “borrowing” your ideas can be a boon for innovation at your organization. Switching from one membership software platform to another can be a total pain, particularly because large amounts of data need to be converted.