WBT Systems

FEBRUARY 21, 2017

Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. All of these different types of training have varying costs and levels of accessibility for members to attend, yet the most infrequently offered and (usually) most expensive to attend, the association annual conference remains perennially popular among members.

LMS 210

LMS Conference Learning Management System System 210

YourMembership

FEBRUARY 21, 2017

Online events are an efficient way to serve your members, career center users and niche industry, while generating revenue. Virtual events effectively grow your association’s value to members. It offers them a convenient, dynamic, low-cost way to engage with your association between your annual meetings and other onsite events. Associations today are holding many different […].

Revenue 170

Revenue Cost Industry Member Engagement 170

Associations Now

FEBRUARY 21, 2017

In honor of the first-ever Baby Sleep Day on March 1, the Pediatric Sleep Council is organizing a group of international sleep experts to field questions about babies’ sleep (or lack thereof) over a 24-hour period via Facebook. How can I get my infant on a sleep schedule? What does a good naptime routine look like? Why is my toddler waking up in the middle of the night—and what can I do about it?

Press Release 97

Press Release Maine Resources Video 97

Vanguard Tech

FEBRUARY 21, 2017

As you consider the state of your web presence for 2017 and beyond, take a moment to consider these 5 things that we believe every association website should have…as of today.

Content 70

Content Strategy 70

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

FEBRUARY 21, 2017

The American Library Association’s Book Club Central aims to centralize resources for book clubs, encourage reading, and highlight libraries’ role in their communities. Actor Sarah Jessica Parker will serve as honorary chair. The American Library Association is creating an online platform called Book Club Central that provides reading resources for book clubs to use, including discussion questions and author bios.

Library 80

Library Resources Review Education 80

Associations Now

FEBRUARY 21, 2017

Groups representing content creators, with the help of the British government, will see pirated editions of copyrighted material disappear from Google and Bing search results. Digital pirates of the world could soon find it hard to find what they’re looking for—at least in the U.K. That’s thanks to a deal between the British government and the two largest search engine operators, Google and Microsoft.

Industry 73

Industry Content Technology 73

Effective Database

FEBRUARY 21, 2017

You can find out here, in my latest article: What Associations Think of Their AMS. Of course, if you’re already on my announcements list , you would have received notice of this new article right in your email box. Not signed up yet? Click here to sign up.

Course 40

Course 40

Associations Now

FEBRUARY 21, 2017

A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well as how it is poised to evolve. Of all the digital marketing tactics that associations use, influencer marketing may be the most opaque. For one thing, it can be difficult to assess the return on investment of these campaigns. And there are still so many questions to ask about how best to employ it.

Report 69

Report Marketing Social Media Survey 69

Associations Now

FEBRUARY 21, 2017

The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Also: The importance of foresight. Direct mail remains a common tool of many associations, but it’s nowhere near as easy to use as, say, your email client might be. But that could be about to change, based on an app that’s taken clear inspiration from some of the most popular email-marketing tools around.

Email Marketing 58

Email Marketing Tools Software Content 58

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

FEBRUARY 21, 2017

Strong Signals The app Confide may get some mixed marks from privacy experts, but one app that security experts generally speak very highly of is Signal, an end-to-end encrypted messaging platform that is open-sourced, and like Confide, includes a disappearing messages function. Fast Company recently included Signal’s maker, Open Whisper Systems, on its list of most innovative companies of 2017.

Tools 74

Tools New York Report System 74