Tue.Nov 15, 2016

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Association Learning: Does your Story Inspire Members?

WBT Systems

Sometimes it’s nice to take a step back from all the news, busy work days, our hectic social and family lives and take some time to reflect, refocus, and refresh. Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas. This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member com

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Modernize your association with member engagement.

YourMembership

Member engagement starts with your onboarding process. One of the metrics I established as a membership manager at a medical association was to determine the likeliness of new members to renew their membership based on their level of engagement. Digging through the data, we found that only 10% of members renewed if they didn’t engage […].

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The Objectives Behind Creating Your Online Community

Higher Logic

Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders. In the last post we discussed how online community can help establish business value.

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Building a board strategy

Aaron Wolowiec

Dean West, president/founder, Association Laboratory Inc. Good leadership requires vision. Strategic vision. Goal-oriented thinking. A team mindset. And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. “When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistentl

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Association Chat Talks Marketing and CMO Trends

KiKi L'Italien's Acronym Soup

When your marketing falls flat or you're looking for inspiration, where do you turn? Association Chat welcomed Adele Cehrs, owner of Epic PR and Inc. contributor, to share insight into your next best moves in marketing. Think you know what they are? Take a look at what she had to say during this interview! powered by crowdcast BONUS MATERIAL: Check out this week's introductory #GetAmplified Challenge during the Coffee With KiKi Live Stream!

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More Trending

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5 Personalization Pitfalls to Avoid in Your Association Website Strategy

Vanguard Tech

Ready for a statement from Captain Obvious? Online users want more customized, personalized online experiences. But, here’s the twist: they don’t want you to know too much about them.

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Earning Media for Associations in the New Age

Association Adviser

Is the press release dead? Why is it so hard to get into my local newspaper these days? Why won’t the media show up to my news conference? These are questions I hear often and the answers (see the end of this article) are varied. However, there’s another question I invite you to consider: How can I win in this new media landscape? As a professional who has sought media coverage for many types of associations for more than a decade, I’ve had a front row seat to what works when it comes to media r

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Members Need to Learn from Less Well-Known Presenters Too

Smooth The Path

Perhaps you have heard this very common post-session conversation. One attendee says, “That was really interesting! I wish I could implement that at my organization.” Another attendee replies, “Yeah, you know it’s great for insert giant organization/company here to talk about their steps and successes but we don’t have the man-power, money or time they have.” So often it is the big guys that take the stage.

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Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

Over two decades, an ambitious firm has grown from startup subsidiary to the established maker of a tool used by millions. (Hint: It’s probably in your car.) The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It offers a great example for associations to follow. Two decades ago, one of the most innovative software-as-a-service (SaaS) products ever created by a major company first saw the light of day.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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What Issues Do Millennials Care About?

Achieve

This blog first appeared on. AdLibbing. When we started the. Millennial Impact Project. in 2009 to understand how and why millennials do what they do with causes, there was one question advisors, practitioners and it seemed like everyone wanted to know –. what issues do millennials care about? This question comes up every year. Last year I spoke at more than 75 events and I can always guarantee at least one of the questions will be: “Please tell me what issues the 80 million people in the United

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Best Benefit Ever: A New Perk

Associations Now

The National Coffee Association launches a career center for people who see a future in roasted-bean juice—and for the employers that want to hire them. What is it? The National Coffee Association’s (NCA) new Coffee Career Center is designed to give members a central spot to find or highlight new opportunities in the coffee trade. The career resource will be centered on a job board, but it will also include information for job seekers and employers alike.

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Pro Football Group Considers Marijuana as Pain-Management Tool for Players

Associations Now

Coming after a flurry of states voted to legalize marijuana last week, the NFL Players Association is taking steps to study pot as a pain-management alternative. However, changes might be slow in coming. The NFL Players Association told The Washington Post last week that it plans to form a committee that will consider marijuana as a potential pain-management tool for its players.

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Technical Support Group Introduces New Leadership Structure

Associations Now

The association for the technical support industry, HDI, has redesigned its volunteer leadership structure to make sure its chapters are getting proper resources from the national body. To better serve its chapters and members, HDI, the organization for technical support professionals, has restructured its volunteer leadership network. HDI is composed of local chapters and their members, so to ensure they receive sufficient attention and resources, the organization’s new Chapters First Strategy

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Could Drone Deliveries Save Lives? A Public-Private Partnership in Rwanda Might Prove It.

Associations Now

A nonprofit firm is working with a drone-delivery startup and one of the world’s largest logistics companies to create a drone-delivery network in Rwanda. The goal? To deliver important medical supplies throughout the country. Drone deliveries aren’t yet common enough that, say, Amazon can use them. But they do have their place, and that place, apparently, is Rwanda.

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Luggage Tracking Evolves, but It’s Still Not Perfect

Associations Now

Many travelers want the comfort of knowing that their bag is sticking with them. Tracking technology could quell their fears about checking their luggage, and it’s improving quickly. But it still comes with plenty of pitfalls. Luggage is starting to get a mind of its own. And for a travelers who lose suitcases in transit, it could prove a life-saver.

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Tuesday Buzz: Twitter Takes On the Trolls

Associations Now

The social network’s plans to tackle online abuse get more sophisticated. Also: why you should give employees a chance to get their bearings in the morning. Twitter has lots of benefits, but they’re sometimes undercut by a lingering online-abuse problem. On Tuesday, the company introduced some new tools to allow users to block abusive activity.

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