Wild Apricot
JANUARY 30, 2017
Wondering why your emails asking for sponsorship aren't getting any responses? Chris Baylis, CEO of The Sponsorship Collective knows exactly why. Read his five reasons why your sponsorship emails are being ignored and what to do about it.
Spark Consulting
JANUARY 30, 2017
Airports and cities large and small erupted into chaos this weekend as Donald Trump’s executive order temporarily banning Muslims from Iraq, Syria, Sudan, Iran, Somalia, Libya and Yemen from entering the US took effect. People with valid entry visas and legal permanent resident status (“green card” holders) were detained at airports across the country.
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Eric Lanke
JANUARY 30, 2017
I recently got elected to another association board. After a tour of duty on the board of the Wisconsin Society of Association Executives (including one year as board chair), I've moved onto the board of the Council of Manufacturing Associations (CMA). They're a child of the National Association of Manufacturers (NAM), with a membership comprised of the chief staff executives and senior-level staff of the manufacturing-based trade associations that are members of NAM.
Smooth The Path
JANUARY 30, 2017
We think new members join for the professional development and networking, but a new member joins for one of these reasons: They believe in the cause. It is time to invest in their career. Someone they respect is a member. A boss or manager says they have to join. They are on a hunt to find other like-minded people. They know someone who is getting a lot out of being a member.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Velvet Chainsaw
JANUARY 30, 2017
Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent. Savvy conference organizers meet these disruptions head-on.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Effective Database
JANUARY 30, 2017
I was completing an application online today for an organization I was joining. One of the required fields was “home phone.” Here’s the problem: I don’t have a home phone. I have a cell phone, I have an office phone, but I have no home phone. But the home phone field is required. So what to do? Well, in my case, I put in my office phone (I am loathe to give my cell phone number to anyone!).
Associations Now
JANUARY 30, 2017
Inspire more students to participate in volunteer work. Also: Discover an efficient way to promote your content through Twitter. Volunteering is mutually beneficial. Associations gain from the energy, work, and passion of the people pitching in, while volunteers—especially student ones—develop life skills and a broader perspective to become valuable members of society.
Associations Now
JANUARY 30, 2017
Associations are considering the business and social justice implications of the travel restrictions placed on foreign nationals seeking to enter the United States. ASAE called on the administration to clarify the policy and pledged to work with its members to address the issue. President Donald Trump’s executive order on immigration, issued Friday, created chaotic scenes in airports across the United States and abroad over the weekend, along with fiery protests and legal questions about its con
Associations Now
JANUARY 30, 2017
The North American Meat Institute’s latest foray into the app space is meant to help take the confusion out of buying a cut of meat and preparing it—something the group said was a challenge for many consumers. In case you don’t know the difference between a flat iron steak and a pork tenderloin (int: they come from completely different animals), a new app from the North American Meat Institute might prove useful on your next trip to the grocery store.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JANUARY 30, 2017
One small association increased membership by 7 percent in a year using targeted “combo-promo” campaigns. Read More ASAE members can learn more about this campaign’s success in How Combo-Promo Marketing Can Bring in New Members (log-in required). Tell Us Your Hack. What’s your favorite hack? Tweet it to @AssociationsNow with the hashtag #MembershipHack or email tebner@asaecenter.org.
Associations Now
JANUARY 30, 2017
Certify’s latest edition of its SpendSmart Report shows a growing dominance by Uber in the transportation space, while Lyft and Airbnb continue to make up a growing share of business travel expenses. The popularity of two famed sharing-economy services is becoming harder than ever to ignore. Certify, a platform focused on travel and expensing needs, revealed in the latest editions of its SpendSmart Report (which cover both the fourth quarter of 2016 and the full year) that the popularity of Uber
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