Associations Now

MARCH 5, 2017

A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many ways to make videos that work for your audience—but also many factors, including cost, approach, and overall strategy. Looking to do video? If so, it’s important to keep your options open. That’s the key takeaway from “Video.org,” a morning executive workshop at the 2017 Great Ideas Conference, which highlighted numerous kinds of ways to build clips, along with what role such role video clips s

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Video Cost Florida Resources 71

Smooth The Path

MARCH 5, 2017

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. They don’t read the emails. They don’t sign up for webinars. They don’t log in to the website. You may be surprised to learn this super frustrating for new members as well. Members join with the intention of engaging.

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Member Experience Communications Strategy Association Value 95

Associations Now

MARCH 5, 2017

At ASAE’s 2017 Great Ideas Conference, opening keynote speaker Srini Rao encouraged association professionals to embrace risk and crazy ideas to avoid becoming part of “a sea of sameness.” Innovative, creative, great ideas come from taking risks and refusing to play it safe. That’s what Srini Rao, chief creative instigator at Unmistakable Media, shared during his keynote at ASAE’s 2017 Great Ideas Conference in Orlando, Florida.

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Florida Innovation Conference Products 84

Associations Now

MARCH 5, 2017

Research shows that how people prefer to learn is changing and that no two attendees are alike. With that in mind, ASAE is offering seven distinct learning formats at this week’s Great Ideas Conference. Associations are constantly experimenting with new learning formats in order to better meet attendee expectations, as well as to address the different ways people like to learn.

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Florida Case Study Social Media Innovation 57

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Associations Now

MARCH 5, 2017

Are you properly making decisions based on the research you’re considering? At ASAE’s Great Ideas Conference Sunday, a panel suggested taking a systematic approach to analyzing information you receive from both internal and external sources. If the recent media coverage of the “fake news” phenomenon has taught us anything, it’s that accuracy is something the average person may struggle to assess.

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Sample Florida Survey Conference 45