Tue.Mar 21, 2017

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3 ways career centers increase member engagement.

YourMembership

Your career center is another way to engage members and ensure they understand the benefits of your association. Are your association members passing by your website more often than you’d like? Maybe your last onsite networking event didn’t have many attendees. Or, are you looking to increase the number of people taking your online courses? […].

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Why You Should Be Measuring Community Vibrancy

Higher Logic

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume. But how far will Excel get you if you can’t get along with your coworkers or persuade your boss to try a brilliant new idea?

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Report: Women Underrepresented in Cybersecurity

Associations Now

A new report found women in cybersecurity continually fight obstacles to their career advancement. But organizations can help eliminate them, says the leader of a women’s IT group. Even as the tech industry grows, women continue to face significant challenges entering the cybersecurity workforce due to pay gaps, missed promotions, and discrimination.

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Most Associations Are not Solving the Problems of Long-Time Members

Smooth The Path

My husband and I spent a week inside of Grand Canyon National Park. I recall a ranger saying most visitors average an 18-minute peek over the rim and then they are off to the next site to see. While a week visit is unusual for a National Park, it is not uncommon for us. We did the same at Yellowstone, Bryce, and Volcanoes National Parks. Because of our extended stays we sometimes we make friends with the park’s rangers.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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911 Outages Show Need for System Upgrades, Group Says

Associations Now

Accessibility Challenge The failure of many 911 systems to stay up to date has also created an accessibility problem: Many such systems are difficult for functionally deaf Americans to use, Mother Jones recently reported. Claude Stout, executive director of Telecommunications for the Deaf and the Hard of Hearing, says federal regulations under the 1990 Americans With Disabilities Act were set for a technology that’s rarely used in the mobile era. “The old U.S.

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Why People Aren’t Opening Your Emails

Associations Now

Over time, you might find that your users “check out” of your marketing emails—even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational. Ever have an email address so riddled with junk mail that the only way forward was to get rid of the account entirely?

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2017 Association Cyber Security Best Practices

SilkStart

Whether we like it or not, passwords are a part of our daily lives and the number of nefarious characters trying to get your data in 2017 will grow and threaten association cyber security. . Cybersecurity is a part of our daily lives, with most people creating passwords using their birthday or their pet’s name. When Google or Facebook asks you to change your password, they have good reason.

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Holly Duckworth

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Tuesday Buzz: Capturing the Attention of Potential Donors

Associations Now

Discover different ways to reach on-the-go donors. Also: IBM calls thousands of remote workers back to the office. Donations are a vital part of any nonprofit organization. But these days, people are busy and overwhelmed with a barrage of information, making it difficult to capture their attention with fundraising messages. Engaging Volunteers shares several ways organizations can reach these moving targets to raise money.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Poll: Public Holds Negative Opinion of Corporate Leadership

Associations Now

According to The Harris Poll’s Reputation Quotient Ratings, half of all people surveyed hold a negative opinion of CEOs and other top staff members—with differences showing up among age groups and political leanings. Could your C-suite title prove a turnoff to a big chunk of the American public? Based on recent research from The Harris Poll, the title may prove more controversial than you might expect.