YourMembership

FEBRUARY 24, 2016

Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Our response, “you may be asking the wrong question.” Over the past few years the millennial audience has been a focal point for associations, but why? Millennials tend to be early technology adopters and represent a change in the way people connect with the world for knowledge exchange and social connections.

millennials 170

millennials Certificate Learning Management System LMS 170

Aaron Wolowiec

FEBRUARY 24, 2016

This month’s guest blog post is by Jenny Stanfield , lead event producer for Engagement Unlimited. It was originally published on the Event Manager blog. Follow her on Twitter at @thejenstanfield. Jenny Stanfield, lead event producer, Engagement Unlimited. How can you ensure attendees retain information long after the event is over, rather than forgetting their learning and newfound knowledge the moment they leave the venue?

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Content Education Communications Process 130

Optimist Consulting

FEBRUARY 24, 2016

I have been working on rolling out a re-brand for a membership client. It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. They have produced some beautiful designs for membership organisations – I particularly like RIBA’s membership literature. “There is no getting away from the fact that colour is everywhere and it shapes our entire life.

Communications 109

Communications Tips How To Guidelines 109

Virtual

FEBRUARY 24, 2016

When most people think of standards, they think of companies in an industry coming together to address common points of pain or to collaborate on technical specifications that would benefit the entire ecosystem. In other words, traditional standards efforts tend to support the "all boats rise" notion that when standards are developed and adopted, everyone wins.

Proposal 100

Proposal Tips Course Technology 100

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Optimist Consulting

FEBRUARY 24, 2016

I was interested to read the Institute of Directors’ (IoD) Policy Review 2015 , which summarises the views of the IoD’s policy panel, over a 12-month period. The policy panel is made up entirely of its members, who the IoD approach periodically for their feedback on policy issues. This is why I like the idea of a panel: It allows members to contribute.

Press Release 100

Press Release Survey Software Review 100

Optimist Consulting

FEBRUARY 24, 2016

I was delighted to attend the Social Media Exchange event on 8 February, which focused on all things digital for charities but especially storytelling. The event featured lots of excellent case studies from mainstream charities. These charities are using their beneficiaries to communicate the organisation’s key messages to campaign for social change, to fundraise and to connect with their audiences.

Case Study 100

Case Study Social Media Recruiting Recruitment 100

Associations Now

FEBRUARY 24, 2016

An in-depth look into the history of labor and the efficiency of remote work builds the case for working from home. Plus: the information you need to debunk email myths. “Even a cursory look at the social, environmental, and economic impacts of working from home indicates that even more people could and should be,” reporter Alana Massey contends in a story for the Pacific Standard.

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United States Maine Report Cost 62

Velvet Chainsaw

FEBRUARY 24, 2016

Who do you follow today in the conference landscape? I can think of several conference leaders and a handful of organizations that you should carefully watch. I know I follow them—even if from a distance. Your list might consist of any of the stalwart traditional conference organizers. They’ve taken their organization to success. Or you might follow some cutting-edge event innovators to get fresh ideas.

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Conference System Innovation Tips 61

Associations Now

FEBRUARY 24, 2016

A mustache advocacy group is criticizing Don Mattingly, at one time a mustachioed New York Yankees icon, for enforcing a “no facial hair” rule as manager of his current team, the Miami Marlins. In case you’re wondering, the American Mustache Institute is real, but …. Has Don Mattingly lost his way? During his glory days in the 1980s, even nonsports people knew three things about Donnie Baseball: He played for the Yankees, he had a killer mustache, and he was once benched for re

Miami 61

Miami New York Team Report 61

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Marketing

Beth Kanter

FEBRUARY 24, 2016

I’ve been busy interviewing people who work for nonprofits for my next book, The Happy Healthy Nonprofit : Strategies for Impact without Burnout, with Aliza Sherman. The book looks at how individuals can avoid burnout through self-care and how nonprofits can support it with workplace well-being strategy. I’ve really enjoyed interviewing individuals about the self-care practices they can do for themselves to improve work life balance and their own well-being.

Course 39

Course Strategy Team Resources 39

Associations Now

FEBRUARY 24, 2016

The Vinyl Institute set up an arm in Canada to combine the advocacy efforts and resources of the North American vinyl industry. The Vinyl Institute (VI) recently incorporated a self-funded business council, the Vinyl Institute of Canada, to unite efforts for the industry in North America. The group—originally a subset of the Canadian Plastics Industry Association called the Vinyl Council of Canada—requested to become a council under the VI umbrella as a way to focus its advocacy efforts.

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America Industry Resources Products 48

Associations Now

FEBRUARY 24, 2016

Taking advantage of the large install base of the microSD card among Android users, the SD Association hopes to bring the technology behind mobile payments to phones that don’t have it—and to breathe new life into older devices. The microSD card—the flash memory stick that’s the closest thing you’ll find to a descendant of the floppy disk—is going to get a bit more ambitious down the road.

Course 40

Course Innovation System Communications 40