Finding the Middle Ground on Member Engagement
Associations Now
AUGUST 26, 2015
Every member has his or her own reasons for engaging with your association, but how do you best serve diverse needs while maintaining focus on common goals? From my recap of membership ideas from the 2015 ASAE Annual Meeting two weeks ago, the quote that seemed to get the most attention among readers—and which has stuck in my mind the most, too—is that “members define what engagement means, not the association.” The mix of engagement methods that will maximize both reach and ‘s
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