Higher Logic

FEBRUARY 25, 2016

You and your team spent a lot of time and energy either creating a new community or revamping your existing community. It’s time for celebration -- and getting people online, engaging. There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events. Conferences are the perfect time to introduce your members to a new or relaunched community.

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Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

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Socious

FEBRUARY 25, 2016

The 1% Rule in Internet culture tells us that roughly 1% of your group creates original content. 9% respond to that content, contribute to it, or share it in some way. The other 90% of your community or audience are lurking. Most organizations are unclear as to what is really going on within their online community unless they implement a way to track inactivity or passive actions within the group.

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How To Content Organization Member Engagement 129

Higher Logic

FEBRUARY 25, 2016

We’re getting even more creative at our new Higher Logic headquarters in Arlington, VA. Last week we co-hosted our first art show with Barbara Hawthorn Interiors, Ltd., featuring local artist Jason Kampf. Special thanks to Barbara and her team for their help in making this dream of ours a reality and introducing us to Jason! Jason’s premier paintings and photography are displayed throughout the office, and proceeds from Kampf’s work will be donated to some of Higher Logic’s favorite charities.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Smooth The Path

FEBRUARY 25, 2016

Declining revenues. Overall declining membership numbers, worse retention ratings or fewer new members. Less member engagement. All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. This should be the case. Sometimes however these indicators lag too far behind and by the time we recognize the trend we are well into it.

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Association Adviser

FEBRUARY 25, 2016

When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. For more about this topic, click on the headline.

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Email Marketing Strategy Marketing Communications 61

Associations Now

FEBRUARY 25, 2016

Rundown Attendees: 200. Concurrent Sessions: 8. Vendor Breaks: 7. The Iowa Wine Growers Association’s 2016 Annual Conference officially kicks off this weekend. Nearly 200 winemakers, grape growers, vineyard and winery owners, and others in the Iowa wine industry will gather together for two days to network, learn new information, and have a little fun.

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Iowa Conference Sample Course 59

Beekeeper Group

FEBRUARY 25, 2016

In observance of Frank’s 1st BEEversary here at the hive, we sat down and asked him a few questions to get to know him a little better. We love learning new things about our BEEs at the hive, and lucky for you, we decided to share the honey! “What has been your most rewarding experience working on a project?” I’ve worked on so many, it’s hard to choose just one.

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Pennsylvania Project 32

Associations Now

FEBRUARY 25, 2016

Opioid addiction has become serious enough nationally that when the association for the nation’s governors had the president’s ear earlier this week, it was the main topic of discussion. And the group isn’t alone in discussing the crisis. With opioid addiction becoming increasingly common nationwide, it makes sense that associations in the medical world want to rein in the problem.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

FEBRUARY 25, 2016

A new report by the U.S. Green Building Council highlights the rising popularity of LEED certifications among hotels worldwide. That certification could help your organization put on a sustainable event. Looking to ensure that your meeting is sustainable? A good place to start might be to check if venues have received a Leadership in Energy and Environmental Design (LEED) green-building certification.

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Associations Now

FEBRUARY 25, 2016

Ideas on how to challenge the expectations and ideas of the traditional event setting. Plus: What do #FacebookReactions mean for your organization? Ever have a crazy idea for a dream event? It’s time to take it seriously. Meetings are such an integral part of our professional lives these days. And while it’s best to keep some events straight to the point with no frills, there are some that could use something new.

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Associations Now

FEBRUARY 25, 2016

Two chemical distribution associations joined forces to recharge the international group in order to bring together industry representatives worldwide. Through joint efforts, the European Association of Chemical Distributors (FECC) and U.S.-based National Association of Chemical Distributors (NACD) have revived the international organization representing their industry’s interests.

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