Wild Apricot

APRIL 14, 2014

'Is it time to do a little spring cleaning on your website? Here''s a preview of a resource in our Membership Knowledge Hub: Website Spring Cleaning To Do List.

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Resources 249

Virtual

APRIL 14, 2014

'One of my favorite quotes was when Eric Shinseki, then the Army Chief of Staff, now Secretary of Veteran’s Affairs, said “If you don’t like change, you’re going to like irrelevance even less.” I love that. But boy, is it tough for a lot of associations to heed this advice. Many organizations are well on their way to irrelevance.

Leadership 135

Leadership Technology Association Management Conference 135

Eric Lanke

APRIL 14, 2014

'image source So we had a great time at the WSAE meeting last week with Humanize authors Jamie Notter and Maddie Grant. In addition to the session they conducted for everyone, Notter and Grant also facilitated a private discussion with the association CEOs in attendance, which focused on the unique role that the staff executive has in changing and shaping the culture of any organization.

Leadership 126

Leadership Report Team Innovation 126

Associations Now

APRIL 14, 2014

'As plans progress for a possible national museum focused on women’s history, the American Historical Association is calling for a greater involvement of historians in the conception and creation of the museum. There’s new momentum brewing for a national museum of women’s history in Washington, DC, but some, including the American Historical Association (AHA), are voicing concern over the proposed project.

CA 83

CA DC Committee Washington 83

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Member Engagement

Velvet Chainsaw

APRIL 14, 2014

'With today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it says author Steven Berlin Johnson. Some environments and workplace cultures squelch innovation while others breed it he adds. So what do conference organizers need in order to embrace innovation in their conferences, meetings and events?

Innovation 81

Innovation Conference millennials Analysis 81

Beth Kanter

APRIL 14, 2014

'“You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. — Ettore Rossetti (@EttoreRossetti) March 25, 2014. Last month, I participated in a keynote panel at the AFP Annual Conference in San Antonio, TX on the theme, “ Social Media for Social Change ” with Carolyn Miles, CEO of Save the Children, Ben Rattray, Founder of Change.Org, and Ritu Sharma and Darian Rodrigue

Social Media 53

Social Media San Antonio New Jersey Examples 53

Associations Now

APRIL 14, 2014

'The privacy issues that come with event apps—and the questions we should ask about them. Also: how hotel chains are upping their wine game. A good app helps attendees wade through a conference, but most don’t stay engaged with it after the event. What about their data? Will that stuff stick around after its sell-by date? A thought on privacy in today’s Social Media Roundup: Give and Take.

Social Media 67

Social Media Sample Conference Examples 67

Membership Marketing

APRIL 14, 2014

'One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” The answers fall into two broad categories. The first are environmental challenges outside the organization. These are situations like the economy, competing organizations, market perceptions, and industry consolidation.

Marketing 48

Marketing Survey Tips Strategy 48

Associations Now

APRIL 14, 2014

'Tips for retaining your membership numbers. Plus: Don’t turn off the introverts who attend your events. We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. In Rossell’s latest data release, the study found that 27 percent of associations saw their renewal rates decline in the past year, and the average renewal rate for associ

Washington 66

Washington Report Recruiting Recruitment 66

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Plexus Consulting

APRIL 14, 2014

'By Ann W. Rosser There is an over abundance of managers and a huge lack of leaders. This situation clearly has a negative impact on an organization''s ability to grow and compete. A leader combines the vision and curiosity of a dreamer with the practical engineering of a builder. A leader is goal directed, looking forward with anticipation toward the attainment of measurable outcome goals.

Leadership 40

Leadership Process Revenue Tools 40

Associations Now

APRIL 14, 2014

'$ 0.60 The amount, on average, that nonprofits earned in donations from each website visitor. A small fraction (0.69 percent) of web visitors donated. But those who made it to the primary fundraising page were more likely to donate: An average of 15 percent of those who stopped on that page made a donation. According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a

Email Marketing 66

Email Marketing Social Media Revenue Marketing 66

Associations Now

APRIL 14, 2014

'The Middle East is primed for economic growth, and in industries beyond oil and gas. An association expert in the region shares his recommendations on taking your first steps there. Is it time to think about the Middle East? As a growth opportunity for your association, that is. Not as a source of concern about international relations. A report earlier this month by MCI Group says that many nations in the region, particularly the Arab gulf states, are increasingly primed to attract the kind of

Strategy 64

Strategy United States Certificate Products 64

Associations Now

APRIL 14, 2014

'3 % The decline in frozen-food sales between 2009 and 2013, according to Euromonitor International statistics cited by the Associated Press. Frozen food represented $8.92 billion in sales in the U.S. last year, the wire service reported. With sales on the decline, the American Frozen Food Institute is working to launch a new marketing campaign for the industry.

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Social Media Industry Cost Marketing 53

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