Portage Group

MARCH 21, 2016

You’ve demonstrated a consistent commitment to keep your board and members aware of major trends, risks, and strategic issues that will shape the organization in the coming years. Knowing that there are many new challenges that association executives face today that didn’t exist 15 years ago, The Portage Group and CSAE are looking to gather the brightest stars in your association and the true leaders and have a focused conversation at the Associations 2025 Summit this coming April 19, 2016 in To

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Case Study Resources Organization How To 100

Eric Lanke

MARCH 21, 2016

Last week I bragged a little. I said the plan my Board has been working on, the plan to elevate our conversation out of the weeds of programs and activities and into the clear horizon of vision statements and success metrics, was actually starting to work. I had just come off the excitement of a Board meeting and our Annual Conference, and I was giddy with the realization that the Board had spent its time talking about what we wanted to achieve, not how we're going to do it.

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Resources Report Conference Strategy 100

Association Adviser

MARCH 21, 2016

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. For more about this topic, click on the headline.

Communications 92

Communications Tools Content Strategy 92

Associations Now

MARCH 21, 2016

The American Pet Products Association says an increase in “pet humanization” is helping to drive record growth in the industry, even as other segments, such as sales of live animals, stumble. Americans love spoiling their pets. Pets need beds and cages, water and food bowls, and, of course, toys. The essentials—food and veterinary care expenses—continue throughout a pet’s life.

Products 63

Products millennials Industry Course 63

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Higher Logic

MARCH 21, 2016

Copyright laws can be confusing, mostly because the internet often feels like the wild west -- very few people actually have a clear picture of what’s legal and what’s not, so they tend to make up their own rules. To complicate things even more, many people do illegal things -- like use a photo they don’t own -- without even realizing the potential consequences.

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Content Guidelines Education Tips 120

Associations Now

MARCH 21, 2016

Using mobile devices and a cartoon baby, the National Restaurant Association is teaching kids about healthy eating. Whether young or old, it’s hard to make healthy choices when eating out. But a new gaming application released by the National Restaurant hopes to make it easier for kids and parent to find healthy eating options. Called FoodLeap , the game, which NRA created in coordination with SuperKids Nutrition, introduces kids to the Kids LiveWell program that provides healthy dining options

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Tools Education Industry Team 60

Associations Now

MARCH 21, 2016

Learn how your association can give members the service they deserve. Plus: What has changed since the world saw its first “tweet”? Organizations go through great pains to expand their memberships by reaching out to new audiences , often at the expense of existing communities. While the purpose is to represent members, some organizations have fallen into poor customer service habits that, if not fixed soon, will alienate the very members needing help.

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New York Social Media Communications Leadership 57

Associations Now

MARCH 21, 2016

To get a better understanding of who is helping to support America’s startups, the Angel Capital Association is conducting a nationwide survey of angel investors. More than 200,000 American angel investors contributed roughly $24 billion to startups in 2014, yet not much is known about these individuals. The Angel Capital Association is hoping to change that with a new survey it’s sponsoring to help identify who these investors are as well as what influences their investing activity. “We b

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Survey America Resources Report 55

Associations Now

MARCH 21, 2016

An already growing trend for employers to help repay their workers’ student loans could become a more common benefit if two bills supported by the Society for Human Resource Management become law. The emerging practice of employers helping their workers pay off student loans may soon get a major boost, courtesy of a pair of bills sitting before Congress.

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Recruiting Recruitment Revenue Resources 63

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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