Tue.Apr 08, 2014

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Economically engaging

Aaron Wolowiec

'Things were humming along pretty well a few years ago. Gas was, well, relatively affordable, grocery bills were somewhat manageable and people were working. And then 2007 hit. As the economy came crashing down, many of us lost jobs, houses and much more. Stocks and investments plummeted. Luxuries fell by the wayside. Fast forward seven years, and the U.S. is slowly coming back, experts say.

Maine 165
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Hug a Volunteer: It’s National Volunteer Week

Associations Now

'Sunday marked the beginning of National Volunteer Week, a 40-year tradition of honoring the work and service of U.S. volunteers. Here’s how several associations are both saluting their volunteers and fostering the volunteer spirit this week. This week marks the 40th anniversary of National Volunteer Week in the United States. Across our country, volunteers open doors of opportunity, pave avenues of success, fortify their communities, and lay the foundation for tomorrow’s growth and prospe

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Three Detours That Derail Conference YES Decisions

Velvet Chainsaw

'Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many more frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Your next move must be stellar to convert that “maybe” to a “yes.” Three Detours That Must Be Removed.

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Patent Reform Faces a Fresh Fight in the Senate

Associations Now

'A Side Player One sphere where there is general opposition to patent reform—and that doesn’t draw as much notice as corporate interests—is the academic world. A piece for Legal Newsline notes that weaker patents could put research efforts at risk. “Every now and then, a university has a blockbuster patent and they can get significant revenue from that,” Association of American Universities Executive Vice President John Vaughn told the publication.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Associations & Nonprofits: Big Boards. Big Bureaucracy. Big Problems?

SCD Group

'Some time ago, I met an association executive who talked about her “committee on committees” as a tool to get a handle on the bureaucracy within her board of directors. I spent 15 years as an association executive at a large (200 staff, $40+ million budget) national association. (Keep in mind, this was in the “pre-internet” era.) As much as we tried to avoid it, staff size and board size (two boards totaling 89 directors) became a bureaucracy.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

'From GiveMN Case Study - Click for Case Study. Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices in planning and implementing Giving Days. This learning approach has two ways to capture knowledge. The first is The Giving Day Play books which a collective archive of formally documented processes, examples, check lists, and case studies planning and hosting giving day

Tips 45
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Outdoor Advertising Meets Art in a Big Way

Associations Now

'Five major museums from around the country are offering up their best-known works as part of a nationwide art installation called “Art Everywhere.” And the Outdoor Advertising Association of America is at the center of the project. The problem with an effort to put art everywhere is that you need a lot of canvases. Fortunately, there’s an association that has more than a few available.

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Marketing & Sales Symposium Breakout Session Takeaways

Associations Live

'MSAE started off April with our Marketing and Sales Symposium. Nearly 100 of our members attended to learn new tips, trends and techniques within the marketing and sales realm. Here are the top takeaways from our breakout sessions at our Marketing and Sales Symposium: How Photography has been Transformed in the Digital Age Postproduction apps will transform your work.

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Social Media Roundup: Meet Your New Twitter Profile

Associations Now

'Twitter takes a page from Facebook’s playbook and gives profiles a new look. Also: A new online security threat emerges. For those of you who are dissatisfied with the way Twitter looks, take heart! A revamp is headed your way. If you were happy, let’s hope you like the way Facebook looks. Plus: A new security bug has emerged that demands your attention.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Roundup: Where Industry Groups Stand on the Aereo Case

Associations Now

'If Aereo Wins … The startup has pledged to increase its base from 13 cities to more than 50 nationwide, but it’s holding off on expansion plans until the case has been decided. “Getting ready to go hard is the focus at the moment,” Aereo CEO Chet Kanojia told the Boston Herald. “We’re trying to line up a bunch of things in hope of a positive decision.”.

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Tuesday Buzz: When An Association Goes ‘Poof’

Associations Now

'The tale of an association that eventually fell apart when it failed to keep up with its changing membership. Also: all the infographics you could ever want on the demise of Windows XP. Sometimes, the competition you sneer at is the competition you should learn from. That’s the apparent big lesson from MemberClicks’ Sarah Hill, who tells the story of an association she was a member of.

Oregon 59
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Lawmakers Continue Work on Temporary, Piecemeal Tax Reform

Associations Now

'With a comprehensive tax reform deal unlikely this year, leaders in the House and Senate have turned their attention to the expired tax extenders. Meanwhile, House Budget Committee Chairman Paul Ryan’s proposed 2015 budget takes another stab at tax reform. Senate Finance Committee Chairman Ron Wyden (D-OR) oversaw a markup of legislation to extend dozens of expired tax credits and deductions last week, which he said will build a bridge to comprehensive tax reform sometime in the next year.