Sun.Jul 19, 2015

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What Makes Your Association Stand Out?

SCD Group

A friend of ours spotted this gold fish bowl in Chicago's Burnham Hotel. Intrigued and impressed, he took a photo and posted it on Facebook. So did others. A gold fish in a fish bowl? Yes, a gold fish is spreading word of mouth about a hotel. Makes me wonder what associations and nonprofits are doing to distinguish themselves from competitors? I worked for a national association who had a reputation for outstanding conferences and meetings.

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