Spark Consulting
APRIL 23, 2014
'The answer has been, “not too much,” at least lately, but I did want to point out a few goodies: What does art have to do with innovation ? More than you might think. Using LinkedIn as your member community? Maggie McGary warns you to beware of recent changes. Associations Now asks: how far would you go to create a great culture ? New manager?
Association Subculture
APRIL 23, 2014
'I think it''s safe to say there is an entire America that a lot of us, particularly those association professionals in the largest hubs - Washington DC, Chicago and Sacramento don''t see. Maybe our affiliates and chapters see it. Maybe our members and potential members see it. Fast Company blogger Adele Peters did a fabulous blog post - " Eerie Photos of Abandoned Shopping Malls Show the Changing Face of Suburbia " and highlighted an upcoming photo essay from Seph Lawless called "Black Friday.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Velvet Chainsaw
APRIL 23, 2014
'Most conferences suck at collecting data. (Oh, were good at collecting registration and fees but that’s about it!). It requires work, intentionality, time and interpretation to get the feedback we need to make improvements and drive innovation. I like what CEO and meetings professional Hugh Plappert says about conference measurement: Measuring requires planning.
Associations Now
APRIL 23, 2014
'A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. Launching a brand-new, national membership organization is no easy task, especially if the goal you’ve set for yourself from the start is 1 million members. That’s going to take some serious marketing and recruiting effort, and probably a little creativity.
Advertisement
Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Beth Kanter
APRIL 23, 2014
'As a content curator, I’m not just on the hunt for learning the new or what’s buzzing. But, a big part of content curation is organizing and presenting your collection. I don’t always share links as I find them, but because I use content curation to support curriculum development for my training work, I like to share collections that organized so people can take an hour or so and get up to speed on a topic or to use if you are doing a training.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.png)
|
Velvet Chainsaw
APRIL 23, 2014
'Most conferences suck at collecting data. (Oh, were good at collecting registration and fees but that’s about it!) It requires work, intentionality, time and interpretation to get the feedback we need to make improvements and drive innovation. I like what CEO and meetings professional Hugh Plappert says about conference measurement: Measuring requires planning.
Associations Now
APRIL 23, 2014
'The International Association of Exhibitions and Events announced the first-ever Exhibitions Day, a June advocacy day to educate lawmakers on the value of meetings in the United States. Aiming to bring attention to the importance of organizational meetings to the U.S. economy, the International Association of Exhibitions and Events announced earlier this month the launch of a first-of-its-kind advocacy day.
Membership Marketing
APRIL 23, 2014
'There are some excellent sessions on the schedule for the upcoming ASAE Marketing, Membership & Communications Conference on June 17 and 18 in Washington DC. I will be a co-presenting one session that I think many membership professionals will find of help. It is titled, “Membership Model Makeover.” I will be presenting along with four other knowledgeable professionals: Bryan Kelly, Director, Marketing, Aptify Ford Bell, Executive Director, American Alliance of Museums Jeff De Cagna, Chief
Associations Now
APRIL 23, 2014
'After years of fighting a “newspapers are dead” narrative, the Newspaper Association of America changed its approach to reporting its numbers. The group’s new annual report, the first since dropping its quarterly releases, came out recently. Here’s how things went. Sometimes the best way to handle a messaging problem is to change the way you share the message.
Advertisement
Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
.png)
The Membership Blog
APRIL 23, 2014
'There has been a lot of chatter recently on the various membership group sites regarding the “best” recruitment methods. There is the ongoing talk about which social media platform is most effective in getting the word out, inquiries about what survey methods to use to understand what prospects really want, several questions about how effective telemarketing is, and a number of comments regarding whether or not it’s worth the effort to try to get current members to help in rec
Associations Now
APRIL 23, 2014
'A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. Plus: Keep your association on the right track with a comprehensive business plan. The creators of the #myNYPD hashtag appear to have committed a crime—and the department is its own victim.
Associations Now
APRIL 23, 2014
'Opposition Builds The Business Travel Coalition , a for-profit organization that represents the interests of both trade groups and consumers, has been building up its press game in opposition to the bill, turning its front page into a “media resource center” on the issue. “The press is beginning to report on this stunning effort by airlines to undercut their regulator and the indecent haste that has accompanied this bill, with no hearings at which other stakeholders would have
Associations Now
APRIL 23, 2014
'A PR specialist breaks down the essential elements of a perfect event. Also: modern ways to generate new membership leads. Top-notch catering, a fancy venue, and a star guest speaker barely skim the surface of what goes into putting on a quality event. It goes deeper than that: Regular tweeting, a series of concise (yet intriguing) emails, and a lot of data-gathering can help take your conference to the next level.
Advertisement
Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
APRIL 23, 2014
'The likelihood of passage for comprehensive tax reform has long been unclear, but uncertainty seems to now also surround the process for approval of tax extenders. While the likelihood of passage of a comprehensive tax reform deal has seemed unlikely for a while now, it appears that same uncertainty now surrounds the process for approval of tax extenders as well.
Expert insights. Personalized for you.
174 
Let's personalize your content