Mon.Sep 22, 2014

article thumbnail

The Whats, Whys, and Hows of Brand Identity Guides

Spark Consulting

'A number of clients have been working on various branding related issues lately, so I’m so pleased to be able to share this guest post from my colleague Sharon Bending at Rx Creative Lab on the keys to putting together effective brand identity guidelines: A set of brand identity guidelines (also referred to as brand standards) is a part of every rebrand.

article thumbnail

A Little Help From Our Membership Peers

Wild Apricot

'Here are some thoughts on the tremendous value we get from connecting with our peers – and details on how to join our Small Membership Advisory Community.

How To 231
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Values Must Be Non-Negotiable

Eric Lanke

'image source This post is part of a series in which I''m analyzing the efforts of my organization to define and embrace core values through the six rules for doing so defined by Francois Nader, CEO of NPS Pharmaceuticals. For the series introduction, go here. For my comments on the first rule, go here. For my comments on the second rule, go here. For my comments on the third rule, go here.

Course 126
article thumbnail

Meet the Millennials: Young Professionals Are Pushing Associations Forward

Associations Now

'Want to get a glimpse into the minds of millennial employees and members? Hang out with them here for a few days. Each day this week, young professionals from around the association industry will share their perspectives in their own Associations Now guest blog series. If you were in Nashville for the 2014 ASAE Annual Meeting & Exposition and were tuned in on Twitter, you might have noticed a new hashtag— #YPImpact.

article thumbnail

How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

article thumbnail

New CEO? Five Ideas To Help You Thrive.

Wired4Leadership

'Congratulations! You’re the new CEO. Ruh-roh! Now what? Every leader faces the inherent challenge of making their mark. None more so than a newly appointed CEO. When you are the new CEO, you face an emotional landscape that differs markedly from the otherwise already challenging task of just being a fresh face. As you take […]. You are reading New CEO?

More Trending

article thumbnail

Rising to the Challenge—a need for a new level of nonprofit leadership

Plexus Consulting

'By Steven M. Worth, President at Plexus Consulting Group, LLC The world we live in is reeling from problems that the traditional economic and political order seem ill-equipped to handle. It is in fact a situation tailor made to those organizations dedicated to the public good, but can they rise to the challenge? The primary challenge— How will historians characterize our times?

article thumbnail

Airport Group Highlights Members with Fresh Deck of Trading Cards

Associations Now

'Taking advantage of the lasting popularity of airport memorabilia, Airports Council International—North America is working on a set of trading cards with some of its members. You can give STL credit for the idea. Hey, you got an MKE I can trade for an ATL? Trading cards, especially baseball and basketball cards, still hold a timeless cultural cachet in the online age.

article thumbnail

Tips for Leaving the CEO Perch

Associations Now

'Moving from a top executive position to a different one can be a tough decision. Here are three tips from one exec who recently made the leap. Earlier this year, Michael Gardner changed jobs. For more than a decade, he served as the CEO of the Gypsum Association. Since April, he’s been executive vice president, compliance programs at the International Code Council.

Tips 63
article thumbnail

A Tradeshow Icon: Remembering CEA’s Jack Wayman

Associations Now

'Wayman, who died earlier this month at 92, was the person who did the most to spearhead the modern Consumer Electronics Show, one of the world’s most celebrated tradeshows. Here’s his story. There was nothing quite like the Consumer Electronics Show when it started more than 45 years ago. CES, which has been the forum for the first appearances of technologies we now take for granted—the VCR, the DVD, the Xbox, and the camcorder all made their debuts there over the years—is now the k

article thumbnail

How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

article thumbnail

TSA Roundup: House Passes Security-Fees Cap, Lines Get Shorter

Associations Now

'Frequent travelers just got some good news: Last week, the House passed a bill capping airport security fees after a controversial increase over the summer. The legislation is now making its way through the Senate. Good news for travelers with complicated flight paths: There’s a good chance your trips are about to get a bit cheaper. Last week, the House unanimously passed a bill that would cap at $11.20 the security fees that the Transportation Security Administration (TSA) charges on eac

America 60
article thumbnail

Monday Buzz: A Transatlantic Flight to Combat Climate Change

Associations Now

'The U.N. begins its Climate Change Summit, and one airline is taking advantage of the opportunity to send a message about sustainability. Plus: A cautionary tale about attribution. Tomorrow, Finland’s largest airline, Finnair, will power a flight from Helsinki to New York City solely with biofuel , just as the United Nations Climate Summit kicks off.

article thumbnail

Play Time: Toy Industry Foundation To Auction Off Unique Experiences

Associations Now

'By partnering with global charity site CharityBuzz, the Toy Industry Foundation hopes to reach a new audience and raise awareness and funds to support its cause. The items up for bidding are truly one-of-a-kind. As a kid, how cool would it have been to eat lunch with the president of LEGO and tour the company’s U.S. headquarters? Or imagine meeting the CEO of LeapFrog and creating a personalized educational game that you get to keep.

article thumbnail

Social Media Roundup: Careful Building That Custom AMS

Associations Now

'An association management system maker who designed a custom AMS before getting into the biz explains the pitfalls he encountered. Also: Small events are a big deal. Your association management system (AMS) has to carry a pretty big workload, so it’s important to get the dang thing right. But “right,” according to one professional in the field, shouldn’t mean “custom.” More thoughts in today’s Social Media Roundup: A Custom AMS Headache.

article thumbnail

The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.