Wild Apricot
AUGUST 22, 2014
'Here''s a link round-up offering insight into the Ice Bucket Challenge; how to have happier meetings; letting your "givers grow"; learning lessons from failure; and hosting successful roundtables.
Associations Now
AUGUST 22, 2014
'Meeting crashers are skipping the formal registration process and are instead lurking at parties, at bars, and in lobbies to get face time with your registered attendees. How can you deal with the issue and avoid a loss of revenue? I’m sure that many of you have seen movie Wedding Crashers. But just in case you need a refresher or an introduction, actors Owen Wilson and Vince Vaughn star as a pair of divorce mediators who frequently “crash” wedding parties, complete with elaborate cover stories
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Velvet Chainsaw
AUGUST 22, 2014
'We are sending the wrong message with the majority of our organization’s learning opportunities. Our programs often end with a certificate of completion, CEU credit or some type of recognition. It implies that the learner is done. The learner has arrived. That learners have completed all that is required of them. The Real Work. The real work actually begins when the education session ends.
Associations Now
AUGUST 22, 2014
'The New Mexico chile pepper industry is attempting to protect the integrity of one of the state’s valuable cash crops via a new certification program. The New Mexico Chile Association is bringing the heat to protect the state’s official vegetable, the chile pepper. Chile is a way of life in our state, ingrained in our culture and our economy. This week, NMCA announced a new trademark that will distinguish and preserve the reputation of the cash crop, as trademarks have done for other well-known
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Beekeeper Group
AUGUST 22, 2014
'Earlier this year, one of Beekeeper’s clients was in the middle of a large online advertising campaign when they noticed something strange: ad clicks, which had been gradually increasing for several weeks, suddenly skyrocketed. Over two days, total spend (determined by the number of times someone clicks on an ad) jumped nearly 400 percent. Nothing had changed — messaging, ad copy, and issue status all remained untouched.
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Beekeeper Group
AUGUST 22, 2014
'Earlier this year, one of Beekeeper’s clients was in the middle of a large online advertising campaign when they noticed something strange: ad clicks, which had been gradually increasing for several weeks, suddenly skyrocketed. Over two days, total spend (determined by the number of times someone clicks on an ad) jumped nearly 400 percent. Nothing had changed — messaging, ad copy, and issue status all remained untouched.
Associations Now
AUGUST 22, 2014
'Having a social media department isn’t enough—your membership team has to embrace social media too. Also: One association pro offers advice about how to treat donors from an authoritative source: her mom. “A member online is a member offline. You wouldn’t get to know somebody at a party and then completely ignore them and all of the things that you learned when you see them again at a different party.” Marketing pro Colleen Dilenschneider is sounding the horn for membership pr
Jamie Notter
AUGUST 22, 2014
'It’s Friday, so I’m giving myself permission to get a little angry. I am hitting my limit of the amount of crap that I can stand to read about generations in the business literature, and particularly, of course, the millennial generation. If you are nodding in agreement, thinking “Yeah, all that generations stuff is bunk,” then prepare to be disappointed.
Associations Now
AUGUST 22, 2014
'1,715 The number of girls taking part in high school football nationwide in the 2013-2014 school year, according to the NFHS study. That’s an increase of 184 players from the prior year—a jump of 12 percent. According to a new report from the National Federation of State High School Associations, football saw its first increase in participation in five years among high school boys.
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