Wild Apricot

NOVEMBER 14, 2014

'This week''s link round-up offers insight and ideas on association communication, storytelling and mission, as well as social media and the membership marketing lifecycle.

Marketing 218

Marketing Social Media Communications 218

Association Navigator

NOVEMBER 14, 2014

'Perhaps you’ve noticed that strategy is the most overused word in the corporate lexicon. Not just for-profit corporations, but non-profits too, and it’s also frequently used by military leaders. So I was comforted by the definition offered by Harrison Coerver and Mary Byers in their excellent book about association performance called Road to Relevance: 5 Strategies for Competitive Associations.

Strategy 125

Strategy Association Management Resources Conference 125

Vanguard Tech

NOVEMBER 14, 2014

'Yesterday was a UX professional’s favorite day of the year… World Usability Day. World Usability Day was created by the User Experience Professionals Association (UXPA) to promote values of usability, usability engineering, user-centered design, universal usability, and basically to create an understanding of how usability makes things better.

87

87

Associations Now

NOVEMBER 14, 2014

'It’s never too early to start thinking ahead when it comes to conferences and events. Here’s what a few organizations and companies are predicting that 2015 has on tap for meetings. The day after Halloween I walked into my local grocery store, and there I saw them: holiday decorations on display. “Really? Already?” I sighed to myself as I picked up my shopping basket.

Report 87

Report Press Release Cost America 87

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Member Engagement

Velvet Chainsaw

NOVEMBER 14, 2014

'We’ve all heard people say: “Go with your gut.” “Just follow your heart.” “Trust your instinct.” These colloquial sayings feel more like fuzzy-thinking, sensitive touchy-freely speeches or lyrical metaphors. It’s not normally something that you expect experts to say at a conference. Nor is it something we strive to create in conference experiences.

Conference 81

Conference Education Content System 81

Mizz Information

NOVEMBER 14, 2014

'It’s been a while since I’ve blogged about my favorite topic, association community management, right? I’m not currently working in the association world, but I still strongly believe in the importance of associations and can’t help but think “how does this apply to associations” when I read pretty much anything. This was especially true when I read this article about how startups are flocking to hire community managers, which quotes one of my idols, Rachel Happe.

millennials 75

millennials Revenue Products Course 75

Associations Now

NOVEMBER 14, 2014

'Chicago tops the list of large cities with the best wireless access, beating out several other event hubs. Also: why your association should prioritize community managers in the hiring process. Mobile signal quality may be an odd thing to base a meeting location on, but then again, it’s pretty clear that attendees really want to be connected.

Las Vegas 74

Las Vegas Oklahoma City New York City Chicago 74

Associations Now

NOVEMBER 14, 2014

'A Contradiction? One point that MANP Executive Director Scott Schnapp makes in his blog post is that the governor’s comment directly contradicts a MANP questionnaire [PDF] that he had recently filled out. LePage noted his work with nonprofits over the years, most recently those involved in domestic violence. “The work that nonprofits do in Maine is critical,” he wrote in the questionnaire. “These nonprofit organizations are comprised of amazing volunteers, supporters, an

Maine 71

Maine Portland Revenue Education 71

Associations Now

NOVEMBER 14, 2014

'House Speaker John Boehner says he won’t bring the Marketplace Fairness Act to the floor during the lame-duck session of Congress, despite it having the wide support of retail groups. Advocates are considering tying the bill to a Senate measure that bars taxes on internet access. The battle over internet sales tax may have to wait for another day. In comments to The Wall Street Journal this week , House Speaker John Boehner (R-OH) emphasized that he opposed the Marketplace Fairness Act in its c

Committee 64

Committee System Leadership Industry 64

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

NOVEMBER 14, 2014

'According to new research released this week by the Food Waste Reduction Alliance, the industry is succeeding in the grocery and food-manufacturing spaces. But hurdles remain, particularly in the restaurant industry. Throughout the food industry, companies want to ensure they’re working to reuse and recycle what they can. The latest benchmarking report from the Food Waste Reduction Alliance (FWRA), a joint project of the Food Marketing Institute, the Grocery Manufacturers Association, and

Industry 83

Industry Products Report Project 83