Story Time: Member Engagement Gone Awry
Associations Now
MAY 27, 2015
Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. There’s an old adage in journalism that says “everyone has a story to tell.” The lesson for writers: With a little effort, compassion, and the right questions, a good reporter can find a compelling story in anyone.
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