Fri.Sep 09, 2016

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Association Brain Food Weekly: 9.9.16

Reid All About it

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Unlike many association management reports, this paper isn’t just about associations, it’s about how associations can play a role in our larger world solving a serious issue, one that affects everyone reading this.

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Poll: Demographics, Consolidation and Member Apathy Top List of Concerns

Association Adviser

Preliminary results of our unscientific reader poll show that association leaders have a wide variety of member challenges to address, and topping the list is the impact of a changing landscape. More than one in three (34 percent) respondents indicated concern about industry consolidation and retiring Boomers falling off their membership rolls. Although only 13 percent felt that their member communications were ineffective, more than one in five (21 percent) were frustrated that members didn’t s

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Food Trends That Captivate Meetings Attendees

Associations Now

The U.S. is a hotbed for innovative cuisine. That’s great news for hungry conferencegoers. Gone are the days when after meetings broke, attendees would seek out their favorite chain restaurants from back home or the closest non-convention center meal they could find. Now when traveling, even for a work trip, meetings attendees are like many Americans.

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How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. Short Message Service (text) marketing is a reliable way to get in front of your members, and it makes engagement quick and easy.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Bureau Moves to Stop Flood-Damaged Vehicles from Deluging Market

Associations Now

Last month’s flooding in Louisiana damaged thousands of cars. The National Insurance Crime Bureau wants to ensure none of those end up bought by the unwitting. Buyer beware. That’s the warning the National Insurance Crime Bureau issued following intense flooding in Louisiana last month. As many as 100,000 vehicles may have been damaged in the wake of what the Red Cross deemed the worst natural disaster since Hurricane Sandy.

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Friday Buzz: Down With Performance Reviews?

Associations Now

Consultant Jamie Notter breaks down why dropping the ever-unpopular performance review is harder than it sounds. Also: How should you think about hiring in the on-demand economy? The performance review is starting to fall out of style, with some large companies getting rid of them entirely. Is that something your association should do? In an analysis of the trend, consultant and author Jamie Notter says the benefit is often minimal at best, considering the large amount of time spent on the proce

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Report: Events Industry Maintains Growth Streak, but Sluggishly

Associations Now

The latest edition of the Center for Exhibition Industry Research’s quarterly index reported the 24th straight quarter of growth, but at the slowest rate in two years. The report suggests that the oil industry’s troubles affected event attendance and brought down the overall numbers. The meetings industry is still maintaining its solid track record of growth, though the most recent quarter was perhaps a bit more muted than most.

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Innovation Saves: BIO Attempts to Shift Conversation on Drug Prices

Associations Now

Drug prices may be expensive, but they cost a whole lot less than the alternative. That’s the case the Biotechnology Innovation Organization is making with its latest marketing campaign. For years, the pharmaceutical industry has been dogged by complaints about high prices for its life-saving products, such as Daraprim and EpiPens. That complaint is a hard one to combat, but the Biotechnology Innovation Organization is ready to try.

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