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6 Tactics Association Marketers Can Learn from the “Silly Season”
SCD Group
FEBRUARY 14, 2016
The ongoing U.S. Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Disclaimer: nothing here should be taken as support for any candidate or either party. Just as associations seek to recruit or renew members and/or recruit or retain donors, political candidates (and parties) seek to renew past supporters and to recruit voters and/or donors. 1.
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