YourMembership

OCTOBER 2, 2015

Associations and member organizations must develop a robust virtual presence in order to succeed in our “on-demand” economy, and utilize technology to help serve their members more efficiently as the market continues to shift. Our September YourMembership (YM) CAE Thought Leadership Webinar, Becoming an 24/7 On-Demand Service Provider to Meet Member Expectations presented by JP Guilbault – CEO of YM, identified and broke down five shifts that currently drive the On Demand men

Leadership 150

Leadership Technology Marketing Organization 150

Jamie Notter

OCTOBER 2, 2015

As I discussed recently , a lot of organizations like to focus on core values when it comes to defining their culture. Most core value lists are frustratingly generic and, in my opinion, do a poor job in actually driving clear behavior or focus among employees. Asking everyone to agree that excellence is a good idea just doesn't get you very far. Remember, the whole point of having a culture is to drive the success of the enterprise.

Course 125

Course Examples Strategy Organization 125

Associations Now

OCTOBER 2, 2015

We’re three-quarters of the way through 2015, meaning it’s already time to think about 2016 and what it will bring for the association meetings industry. A new report makes some predictions. As this post publishes, we are 90 days away from 2016, which means it’s just about time for every industry to begin releasing predictions for the upcoming year.

Press Release 87

Press Release Price United States America 87

Associations Now

OCTOBER 2, 2015

Not long ago, building a standalone conference app was a no-brainer. Some felt these apps would single-handedly save the meetings industry. But perhaps they aren’t a silver bullet after all. “Show apps have reached their peak,” says David Haas, director of technology solutions for FreemanXP. He predicts that for smaller events especially—one or two days—show apps with minimal content will instead become web-based applications.

Content 72

Content Examples Technology Conference 72

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

OCTOBER 2, 2015

There’s no one-size-fits-all formula—because no two meetings or venues are identical—but there are good guidelines for writing an RFP that will shine. Chuck Carr, vice president of member services for the Institute of Scrap Recycling Industries Inc., offers his top four RFP recommendations: Be specific about your space needs. Avoid asking for all-space holds when you know you won’t need but a fraction.

Guidelines 62

Guidelines Conference Education Communications 62

Associations Now

OCTOBER 2, 2015

Including an experiential element at your next meeting is easier than you think. Don’t spend thousands of hours and dollars planning an event only to find attendees passing the hours checking email. These days, incorporating an experiential element—whether that’s a physical activity during a session or a reception that features a cooking demonstration by a top chef—is critical for a successful event.

Tools 61

Tools Social Media Marketing 61

Associations Now

OCTOBER 2, 2015

The tech giant has revealed 10 Bay Area organizations that are eligible to receive up to $500,000 in funding. The only catch is that the final decision about the breadth of funding will be determined by a vote. Google is best known for its tech endeavors, but its nonprofit wing, Google.org , is making an impact of its own. The organization aims to use technology to tackle problems ranging from renewable energy to crisis response.

San Francisco 58

San Francisco Price Course Project 58

Associations Now

OCTOBER 2, 2015

Lessons from one of the largest annual events in the country. CES, the International Consumer Electronics Show, is one of the most well-known trade shows in the world. Karen Chupka, senior vice president of CES and corporate business for the Consumer Electronics Association, shares some of the major tech trends and tools she’s seen shaping the meetings industry—and offers a peek inside one of the biggest shows in Vegas.

Social Media 57

Social Media Tools Cost Video 57

Associations Now

OCTOBER 2, 2015

Thursday kicked off Breast Cancer Awareness Month, and plenty of organizations are finding unique ways to make an impact this year. Plus: how Southwest Airlines is keeping the wind beneath its wings. October is upon us, and with it comes shorter days, sweaters, and the familiar sight of pink ribbons on lapels and in shop windows across the country. Breast Cancer Awareness Month , an annual health initiative started in 1985 by the American Cancer Society, inspires organizations of all kinds to he

Rhode Island 54

Rhode Island Atlanta Project Team 54

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

OCTOBER 2, 2015

The debate over the open spectrum just got a bit more crowded, as major telecommunications companies have formed a new coalition. But will consumers benefit from their advocacy? There’s a dispute happening over the airwaves that surround us all. Unlike the airwaves regulated and auctioned by the Federal Communications Commission, the unlicensed spectrum is an open domain with which organizations, from businesses to research institutes, can experiment.

America 52

America Technology Project Innovation 52

Associations Now

OCTOBER 2, 2015

Tips for picking wines that cater to the popular palate—and your budget. When it comes to selecting wines for your event, here’s a good rule of thumb: No matter what your wine budget, don’t be afraid to ask for help and be adventurous, says Harley Carbery, Mandalay Bay director of wine. “Ask for assistance within your budget constraints,” Carbery says.

California 50

California Washington Tips Team 50

Associations Now

OCTOBER 2, 2015

Setting up a dedicated hashtag for your meeting or event and encouraging attendees to use it is critical, but we all know that’s not enough. How are planners weaving social media into the fabric of meetings, and how can you capitalize on its use for future meetings? Here are a few tips from expert planners: Understand which social media platforms your members are using and which posts inspire the most traffic.

Social Media 50

Social Media Tips Tools Content 50

Associations Now

OCTOBER 2, 2015

Welcome to the weekly news quiz, where we test your nose for association news. In this edition: There’s conflict brewing over a fermented tea drink, a 14-year-old rescue dog wins a national award, and a German car manufacturer comes under fire for fraudulent emissions reporting. Powered by Typeform. The post News Quiz: What’s The Kerfuffle Over Kombucha?

Report 48

Report 48

Advertisement

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Associations Now

OCTOBER 2, 2015

Meeting formats have changed. Tap into the newest ideas to transform your next meeting. What’s most disappointing about meetings these days? They look and feel very much like they have for 15 years, says Michael Dominguez, MGM Resorts International senior vice president and chief sales officer. When some planners want to shake things up, Dominguez says, they’ll add a hip sofa or comfy chairs, but a successful meeting demands more than simply changing the physical look.

Las Vegas 48

Las Vegas Content Video Education 48

Associations Now

OCTOBER 2, 2015

Go beyond demographics to plan a better meeting. It’s hard to miss the incessant buzz these days about Big Data. But what does it mean? It’s more than understanding how to cater to millennials. Learn how to use Big Data, or psychographics, to yield a better meeting. 1/2 of attendees combine attending a meeting with a vacation. Michael Dominguez, MGM Resorts International’s senior vice president and chief sales officer, says demographics are dead when it comes to planning meetings today.

Las Vegas 46

Las Vegas millennials Analysis Education 46

Associations Now

OCTOBER 2, 2015

Don’t look for ways to trim your budget —look for ways to maximize attendees’ experience. Can you manage meeting costs and deliver big on a small budget? Martie Sparks, vice president of catering and convention services at Mandalay Bay, says it’s most important to know your attendees and what’s important to them. “There is a lot of money spent on things that attendees don’t care about, so they won’t remember it when the show is over,” Sparks says.

Cost 46

Cost Examples Strategy Industry 46

Associations Now

OCTOBER 2, 2015

Going local is more than just one of the hottest restaurant trends. The popular local food and drink movement has become an important part of meetings in the last couple years, and it’s easy to incorporate this trend into your functions. “People are asking about locally sourced more than they did a year ago,” says Sean DiCicco, vice president of food and beverage at Mandalay Bay.

Nevada 43

Nevada California Education How To 43

Advertisement

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

Associations Now

OCTOBER 2, 2015

Why not? There’s more to this desert oasis than meets the eye—and so much more to offer your next meeting. Think Vegas isn’t the right destination for your meeting? Think again. “Vegas has turned into the best of the best in everything—dining, hotel rooms, shopping, entertainment, meeting space—all at a terrific price,” says Stephanie Glanzer, vice president of sales at Mandalay Bay.

Las Vegas 43

Las Vegas Price 43