Higher Logic

MARCH 10, 2016

More often than not, we’re bombarded with unhelpful, annoying ads. But it doesn’t need to be that way. Sometimes ads are so on-point -- targeted directly at you -- that they’re actually helpful. They’ve finally hit their target audience, which makes everyone happy -- advertisers make money because they sold you a product, and you’ve solved a problem by making a purchase.

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Revenue Products Tips Leadership 139

Socious

MARCH 10, 2016

Congratulations! You’re now in charge of an online community. Assuming you have already introduced yourself to your community and filled out your new profile, including uploading some cute picture.

Association Management 129

Association Management 129

Smooth The Path

MARCH 10, 2016

Here’s an unpopular view: association staff should focus most on those members who value the association the most. For-profit companies do detailed, almost scientific, segmentation studies. They know the customers or consumers who get the most value from their products and services and they lean heavily into this group. They talk with them, they learn their problems, goals and habits.

Member Insights 73

Member Insights Innovation Industry Content 73

Associations Now

MARCH 10, 2016

If your job ads are going unanswered, consider these tips from an association staffing professional. Last week’s blog post featured insight from an association staffing expert on some of the hardest-to-fill jobs in the industry. By analyzing internal data on job ad response rates in the Washington, DC, market, Bob Corlett, executive search consultant at Staffing Advisors, and his team have identified trends that correlate to levels of difficulty in filling positions.

Tips 52

Tips DC Washington Education 52

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Member Engagement

Associations Now

MARCH 10, 2016

A study reveals what the younger generation expects of their elders when it comes to technology. Plus: Complain away, it’s OK. The ways in which our social media use can interfere with our relationships was one of the hotter topics at last year’s ASAE Annual Meeting & Exposition, thanks to a provocative closing general session by psychologist Sherry Turkle.

Social Media 48

Social Media Michigan Washington Technology 48

Associations Now

MARCH 10, 2016

Associations, big and small, are all over the annual education, interactive, and music festival, which is getting even more attention than usual, thanks to President Obama’s appearance in Austin this year. Here are some of the places you can spot them. Barack Obama’s decision to become the first sitting president to take a stage at South by Southwest (SXSW) has brought extra attention to the conference this year—in ways both positive and negative.

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Austin Library Texas DC 40

Associations Now

MARCH 10, 2016

Rundown Attendees: 1,400. Education sessions: 30 plus. Exhibit hall hours: 7.5. The Restaurant Facility Management Association’s 2016 Annual Conference begins in Nashville this weekend. Around 1,400 restaurant facility managers and vendors will be in Music City to learn from their peers, explore efficient new solutions, see the latest technology and trends, and make new connections with partners.

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Conference Nashville Tennessee Committee 40

Associations Now

MARCH 10, 2016

The Hoverboard Industry Alliance, a new trade group for manufacturers of the popular devices, has emerged at a time of duress for the fast-growing industry, which has seen its products go from pop-culture phenomenon to hard-to-find safety hazards in a matter of months. Popular, buzzworthy, dangerous: These three words describe what a lot of people think about hoverboards, the Segway-like devices that gained a pop-culture foothold last year. ( Back to the Future II fans, we know: They should be c

Industry 40

Industry United States Certificate Products 40