Jamie Notter

JULY 24, 2014

'By now, I assume you’ve heard of Google’s fabled 20% time. They’ve changed it recently, but the original idea was simple: give every engineer at Google 20% of their time to work on something THEY thougth would be both interesting and ultimately profitable to Google. The focus was on building a container for experimentation. These projects did not have to be approved by a manager.

Project 126

Project Innovation Organization 126

Idea Architects

JULY 24, 2014

'You know the old adage, "don''t let perfect be the enemy of good." It''s tempting to hold off on making improvements until you''ve got just the right enhancements ready to really rock the return on investment (ROI) a participant gets from attending your workshop or conference. But while you toil away to build the perfect, your participants often find an immediate good and register for another event.

Conference 115

Conference Discount Content Innovation 115

Associations Now

JULY 24, 2014

'A new survey reveals some of the things that drive employees crazy and could eventually lead to their leaving an organization. One human resources professional offers tips to soothe the sore spots and keep staff happy. Quick show of hands—have you ever been annoyed by something going on at work? (We expect there are a lot of hands going up out there.

Survey 87

Survey Washington Resources Tips 87

Velvet Chainsaw

JULY 24, 2014

'You’ve heard the litany: Testimonials are great third party endorsements. Using testimonials will increase your conference attendance. Yadda Yadda. It’s all bull. Two big reasons you should do it anyway. 1. Smart testimonials will make people pause. Testimonials can give marketers what they want…a better chance of being heard and considered.

Conference 83

Conference Price Marketing Strategy 83

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Member Engagement

Associations Now

JULY 24, 2014

'Competitive swimming’s governing body, which oversees the sport from community pools all the way to the Olympics, wants to hook kids (and their parents) early. To do that, it’s relying on a lot of cannonballs. “Basketball. Softball. Cannonball. Which sounds the most fun to you?” Based on the clip where this tagline shows up, the first two have some competition: It’s all part of USA Swimming’s strategy to draw children to a sport that tends to get a lot of att

Minneapolis 78

Minneapolis New York Products Team 78

Associations Now

JULY 24, 2014

'Many executives rely on their intuition and other subjective factors when making business decisions, according to a new study. Here’s a look at some of the pros and cons of following your gut instinct. When making a decision, specifically a business decision, are you likely to base it on hard facts or do you go with your gut? If you’re in the latter camp, you’ll probably be interested in the results of a new study on the emotions behind business decisions.

Press Release 75

Press Release Social Media Examples Video 75

Slice-Works

JULY 24, 2014

'© Wavebreak Media; used with permission. Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet.

Social Media 38

Social Media Video Tools Marketing 38

Associations Now

JULY 24, 2014

'Bolster your business-traveling prowess with a quick business trip of your own to a convention fit for a road warrior. Plus: a meeting of the (artificial) minds. Many people in a range of industries have been business travelers at some point in their careers. With such a broad audience to pull from, it’s no surprise that this year’s Global Business Travel Association convention is such a big event.

Los Angeles 68

Los Angeles Conference Sacramento Nashville 68

Velvet Chainsaw

JULY 24, 2014

'A few practices keep chipping away at the integrity of professional events. Chief among them are outboarding , when companies bypass exhibiting or sponsoring and set up shop on the fringe of your event, and suitcasing , which refers to non-exhibiting sellers who work the aisles or hallways. Lobby rats — non-registered folks who hang out in public spaces, hosting a series of meet-ups with your badged attendees — is also a growing problem.

Conference 81

Conference Marketing Sample Maine 81

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Strategy

Associations Now

JULY 24, 2014

'The charitable nonprofit group reported evidence that its payment systems were recently attacked and announced an investigation. Although Goodwill stores in multiple states may have been affected, the nonprofit’s decentralized organizational structure could limit the damage. A nonprofit organization that dovetails into retail is feeling the pain of a potential data breach this week.

South Carolina 63

South Carolina Report Arkansas Louisiana 63

SCD Group

JULY 24, 2014

'Whether hiring a key executive or selecting an agency or AMC, associations and other organizations normally involve a committee and ask candidates to interview. Many set an interview schedule that involves having three to five candidates come the same day. Colleagues often ask me. Should they be interviewed first or last? Should they to be first or last to present to a potential new client?

Committee 64

Committee Tips Report Organization 64

Associations Now

JULY 24, 2014

'The social network introduces a new real-time updating system that could prove inspiring for meme-friendly audiences. Also: video advice for Annual Meeting attendees on how to make the most of your time in Nashville. As we pointed out the other day , the association world doesn’t fit neatly into the Reddit audience. But when a service is offering something as cool as Reddit Live , maybe it should.

Nashville 50

Nashville Video Communications Tips 50

Beth Kanter

JULY 24, 2014

'Visual.ly has published this really useful and free e-book on Micro Content. As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources.

Content 48

Content United States Social Media Tools 48

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