Wed.Mar 04, 2015

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These 6 Hacks Will Revolutionize Your Events

Wild Apricot

'Here are highlights of our recent Revolutionize Your Meetings & Events Webinar where Jeff Hurt outlined 6 event “hacks” and some paradigm-shifting ideas to help us harness disruption to revolutionize events.

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Coming Soon from Spark

Spark Consulting

'All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. Whitepapers. Winter is for writing, and that’s what I’ve been up to! I’m excited to share that I’ll be coming out with two new whitepapers this spring/summer. The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement.

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Making the Most of Your Association’s Marketing Automation Platform

Association Adviser

'Marketing automation platforms are designed to help associations effectively market on multiple channels such as email, social media and websites, as well as automate repetitive tasks. The post. For more about this topic, click on the headline.

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Wednesday Buzz: The Importance of First Impressions in Customer Service

Associations Now

'When dealing with concerns, complaints, or questions, a new study highlights the importance of immediate resolution. Plus: a source of inspiration that could suplex your social strategy. CMSWire contributor Jose Alvarez takes a look at a recent Contact Center Satisfaction Index (CCSI) from the CFI Group to see how customer service has performed in recent years. “So what do customers want?

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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On Target Membership Marketing

Membership Marketing

'Recently, I had the opportunity to present a session for ASAE on membership marketing. I shared the following three steps to building a strong and sustainable on target membership program. 1. Get Ready – Establish a knowledge foundation by tracking your organization’s key membership statistics and looking at industry benchmarks. 2. Take Aim – Build an economic model for membership that is based on sound principles and helps you set realistic and achievable goals. 3.

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Power to the People within Associations

SCD Group

'Power to the People was a rebellious slogan for Boomers in the 1960s and 1970s. For Millennials , Power to the People represents actions available through the social internet. Boomers – who have “ruled” American industry, associations and nonprofits for two decades or more – are discovering implications of their slogan turned to action. I thought of this as I read a preview copy of the new book When Millennials Take Over – written by Jamie Notter and Maddie Grant – that will be released March 1

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IKEA Deal Gives Wireless-Charging Group a Leg Up

Associations Now

'At a time when wireless-charging standards groups are beginning to consolidate, the Wireless Power Consortium is gaining momentum—while staying independent—thanks to a new deal with the home-furnishings chain IKEA. For some of us, wireless charging can’t come quickly enough. The process to get us away from outlets is taking a lot longer than imagined, however, and a big reason for the delay is that a perceived market leader hasn’t appeared quite yet.

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Driving Toward Impact With Data Science #15ntc

Beth Kanter

'Photo by Lee Haywood. Note from Beth: I’m attending and presenting a session about Walking As Work with Ritu Sharma. As luck would have it, one of the sessions that I really wanted to go to is scheduled at the same time as ours. It is a session about being Data Savvy featuring colleagues from Crisis Text Line, Global Giving, and DataKind.

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CEIR Report: Tradeshow Industry Shows Consistent Growth Trend

Associations Now

'68.7M The number of attendees reported at events in 2014, according to CEIR. This number, the research group states, represents an all-time high for the industry, topping the previous record of 68.4 million, back in 2007. Ahead of its annual report on the exhibition industry, the Center for Exhibition Industry Research reported this week that the industry saw growth for the 18th straight quarter, with most aspects of the sector showing solid year-over-year improvement.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Buh-Bye Google+

Mizz Information

'So my Oscar predictions didn''t quite turn out to be on-point, but apparently my post prophesying Google+''s demise back in August has turned out to be on the money : Google+ is being relegated to the Google graveyard. Not like you had to be psychic to see that one coming, though, so I can''t pat myself on the back too much. I really wanted to like Google+ and I really, really wanted it to be a Facebook-killer.

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GSMA’s Mobile World Congress Becomes Ground Zero for Privacy

Associations Now

'From the devices on display to the chatter in some of the sessions, the Barcelona tradeshow that defines the mobile agenda for the year ahead saw a heavy focus on personal privacy issues this time around. At Barcelona’s Mobile World Congress (MWC), one of the most fascinating devices on display was a product called the Blackphone 2, a smartphone device whose biggest selling point is what it doesn’t do.