Tue.Jul 15, 2014

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Three Keys to Inspire New Ideas from Staff

Spark Consulting

'What does it take for associations to succeed at innovation? I’ve been doing some research on innovation initiatives in associations for a client and had written a bit about it for the Spark blog a few weeks ago. I recently had the opportunity to speak with Mark Athitakis from ASAE about what I’d learned in a little more length, and he wrote the following piece for Associations Now.

Proposal 197
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I Miss Social Media

Jamie Notter

'I am 47 years old, and I recognize that I am either in or headed to the “get off my lawn” stage of life. I find myself looking back at the old days more than I used to, and I frequently want to remind my teenage children that when I was growing up, I had to get out of my chair to change the television channel, rather than just swiping my finger across an iPad.

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Is your association a global guru in the making?

Aaron Wolowiec

'From membership to events to publications, associations provide critical services to nearly all industries and professions – not just at home, but around the world. As industries boost their globalization efforts, associations seem to be following suit, according to a new report , “Achieving Global Growth,” by American Society of Association Executives.

America 126
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Best Benefit Ever: Badges for Design Pros

Associations Now

'Houzz, an online platform that helps homeowners and design professionals connect, is now partnering with the American Institute of Architects on a digital badging benefit. What’s the benefit? Houzz highlights the best in the world of residential design and serves as an online platform that helps homeowners, creatives, and design and construction professionals share ideas and collaborate on possible projects.

Chicago 87
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Your Competitors Are Using Big Data To Improve Their Events [Infographic]

Velvet Chainsaw

'Big data has been on the lips of many business professionals for some time now. So is it a big mistake or a promising trend to apply? Expo and Global Experience Specialists (GES) developed a study that looks at how event producers and exhibitors are collecting and analyzing data to help their customers and their own organizations. Here is an infographic they produced with some highlights from the full report.

More Trending

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Exploring Advocacy: How to join and persevere for a cause

Association Adviser

'Kelly Donovan, Naylor. As we examine advocacy in associations this month, we asked our peers how they advocate for their organizations, and about the challenges and opportunities they face. Chatting up a hairstylist, rushing across the finish line of a half marathon, and corralling 400 youths at the Texas State Capitol may not seem like groundbreaking ways to further a cause.

Texas 71
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#LAstory: How Discover Los Angeles Won Instagram

Associations Now

'The Los Angeles Tourism & Convention Board’s recent ad campaign “What’s Your L.A. Story?” got a lot of traction on social media. The secret? The group latched on to the “underground economy” of influencers on Instagram. It’s like modeling, except with selfies. And for one convention and visitors bureau, it meant a lot of impact for its latest advertising campaign.

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Moderating Discussions in the Modern World

Association Adviser

'Dana Plotke, Naylor. One of the obvious advantages of online communication is the ability to get multiple perspectives on a topic and voice your opinion from time to time. I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. Well, in today’s business world, there are many ways to join the conversation.

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The Mac’s Enterprise Growth: Proof That User Choice Is Winning Out

Associations Now

'A recent study suggests that Apple’s operating systems are starting to make headway with enterprise customers. But the interesting thing is why they are—because users are clamoring for them. The lesson for IT staffs is all about flexibility. Recently, I had a pretty annoying problem with my trusty do-everything MacBook Pro: The wireless started konking out.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Best of the Web – July 2014

Association Adviser

'5 Boring Companies with a Fascinating Social Strategy. Uri Bar-Joseph. Search Engine Watch. Content Marketing Traits that are Crucial to Success. Michael Gerald. Content Marketing Forum. Communicating with the Next Generation. Shannon Neeser. XYZ University. Board Recruiting Never Sleeps. Amy Quinn. Avectra. The post Best of the Web – July 2014 appeared first on Association Adviser.

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Tuesday Buzz: Oh, a Wise Guy, Eh?

Associations Now

'New research suggests a path for online communities beyond the wisdom of the crowds. Also: what happens when your brand voice loses its consistency. Maybe the “wisdom of the crowds” isn’t so wise after all. Sure, smart community conversation has its moments, but sometimes independent thinking is the best thinking. That’s the finding of new research by Spain’s Cajal Institute, which notes that while the community concept has its benefits—some communities, such as Re

Review 60
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Perspective influences views & decisions

SCD Group

'2 photos: same place, same time, different perspective! Differing perspectives of board members often influence discussions and decisions of associations and nonprofit organizations. Debates often continue without board members realizing those different perspectives. Individual perspectives result from it depends on where you sit (officer, board member, committee member, association executive) it depends on where you look (internally, externally, short-term, long-term, strategic or tactical) it

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Report: Decline in Federal Travel Spending Likely to Slow

Associations Now

'Travel spending by federal agencies has fallen 27 percent since 2010—a result of new restrictions in the wake of several conference scandals—but it can’t drop much more, according to a media analysis that predicts federal travel spending will stabilize in the next few years. Even if far fewer federal employees are traveling now than did in 2010, there’s some good news that organizations relying on federal meeting attendees can take from that: It can’t get much worse.

Report 54
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Nonprofit storytelling has a new definition

Achieve

As a long-time nonprofit employee, I know how easy it is to become insulated from ideas and activities that don’t pertain directly to your own operations. Conferences are a great way to break out of that familiar box, so I went to. MCON14. expecting to hear one or two things I’d never considered before. Boy, was I wrong. Attendees and I heard. dozens. of ideas and numerous ways they could be applied in our own organizations.

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Advocacy Do’s and Don’ts

Association Adviser

'Hank Berkowitz, Editor-in-Chief. One of the most eye-opening findings from our annual Association Communication Benchmarking Study this year was that “lobbying/advocacy efforts” has now supplanted “best practices,” “industry news/trends” and even “professional development” as the single most important topic to association leaders and their members.

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New in Town? Here’s a Strategy for Gaining Support at Your New Gig

Associations Now

'When she was hired as the new executive director of the Wood Component Manufacturers Association in April 2013, Amy Snell, CAE, took over at an organization that needed a new lease on life. Her first year on the job offers lessons for other association leaders championing change. Just over a year ago, the Wood Component Manufacturers Association was in a tough spot.

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Lobbying and Advocacy News Is Tops for Association Professionals

Association Adviser

'According to our third annual Association Communication Benchmarking Study , information about lobbying and advocacy efforts is the single most important topic for association leaders these days. More than half (52.1 percent) of the 910 execs who responded to this question in our comprehensive annual survey said that news about lobbying/advocacy efforts was “highly important” to them.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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What Online Communities Can Learn About Events from DashCon

Mizz Information

'If you read this blog, you already know I’m kind of obsessed with the topic of online community, particularly where associations and online communities intersect. I’ve written before about how online communities present a real threat to associations because they allow people to connect around a common industry or interest without all the governance stuff, overhead and general “we’ve always done it this way” mentality and operations of many associations.