Wild Apricot

JULY 31, 2015

Looking for ways to increase your professional development? We have some good news! Wild Apricot is now a Certified Association Executive provider!

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Aaron Wolowiec

JULY 31, 2015

Heidi Letzmann, education and programs manager, American Association of Law Libraries. Q & A with Heidi Letzmann, education and programs manager, American Association of Law Libraries. Q: If you had to choose another career path, what would it be, and why? A: My mom always tells me I missed my calling as a meteorologist since I’m endlessly fascinated by the weather.

Library 160

Library Content Education 160

YourMembership

JULY 31, 2015

As I mentioned last time , Learning Management Systems, and e-Learning in general, are hot topics for many associations as they look to keep up with their members’ growing professional development needs, and the disruptive innovations and the players driving change in this dynamic market. We recently held our Monthly Thought Leadership webinar entitled 5 Must Haves for Your Association’s eLearning Efforts , with Tina Turner, from YM Learning, sharing her views on some of the advances in technolo

Learning Management System 150

Learning Management System LMS System Leadership 150

Associations Now

JULY 31, 2015

Attending a large conference requires some preparation—whether packing, list-making, or picking out sessions to attend and people to meet. What’s the best way to make sure you go in prepared? It’s hard for me to believe that in a week I’ll be headed to Detroit for ASAE’s 2015 Annual Meeting & Exposition. You would think that, with this being my 10th meeting, I’d have my preparation down to a science, but I’ll be the first to admit that it can still be a bit overwhelming.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Velvet Chainsaw

JULY 31, 2015

Appeasing conference stakeholders has become more complex and difficult in today’s fast changing business climate. Maintaining and growing share of wallet, attention and loyalty requires intentionality. To out maneuver the conference competition, we have to be nimble, decisive and in constant beta mode. To compete today requires identifying, selling and leading change.

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Conference Price Revenue Strategy 77

Plexus Consulting

JULY 31, 2015

By Steven M. Worth, President at Plexus Consulting Group, LLC When the signers of the Uruguay Round Multilateral trade agreement emphasized the need for transparency in the way the newly created World Trade Organization (WTO) would make its decisions, it heralded an end to the back room wheeling and dealing that had categorized the organization that it would replace.

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Washington Organization 63

Associations Now

JULY 31, 2015

A new study of association executives found that while more than 70 percent of meetings executives could see their groups holding events in the Middle East, the region’s potential for membership growth pales in comparison to other parts of the world. Of the world’s many new frontiers for the meetings industry, one with considerable potential is the Middle East—an area with a conventions sector of more than $1.3 billion.

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Survey Marketing Education Report 59

Beth Kanter

JULY 31, 2015

Earlier this week, I was honored to present at the #octribe (online community tribe) meet up “ Walking Communities: Fit Fanatics Online and Off ” with Allison Leahy from Fitbit who manages fitbit online communities. The #octribe meetup was hosted at TechSoup and organized by long time colleague Susan Tenby who has supported this community of practice for ten years.

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San Francisco Examples Tips Team 52

Associations Now

JULY 31, 2015

Welcome to the weekly news quiz, where we test your nose for association news. In this edition: The Americans with Disabilities Act celebrates a milestone anniversary, Pew Research Center takes a look at how Americans are getting their news, and the Association of Zoos and Aquariums partners with a pen company to promote animal conservation. Powered by Typeform.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

JULY 31, 2015

A group of association and nonprofit content experts weigh in on the secrets of success. Plus: How to calm those freelancing nerves. Last week, we talked about the possibility that content was not the most important element of your marketing efforts. But even if that’s true, each and every association has a dire need for high-quality content that actually reaches its target audiences.

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Content Tools Products Communications 55

Associations Now

JULY 31, 2015

A controversial International Association of Athletics Federations test that determines if female athletes are eligible to compete was suspended this week by an arbitration body, which found that the test had insufficient scientific backing. The result is that an award-winning sprinter will be able to get back into the race. How much testosterone can the human body have before it becomes a competitive advantage for an athlete?

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New York System Examples Products 50