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The Threat to Trust
Plexus Consulting
JANUARY 17, 2015
'By Peter de Jager How much personal information do associations collect from their members? How well do they safeguard it from prying eyes and accidental loss? As associations seek ways to increase the value proposition as a way of either retaining, or increasing membership, the pressure to use data mining technologies will increase. That increase in data collection, storage and analysis will bring with it an unwanted guest; a significant threat to the trust that members have placed in the hand
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