Wed.Aug 27, 2014

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What I’m Reading

Spark Consulting

'Quick list – there’s been lots of good stuff lately, but I’m sharing most of it via my Twitter feed these days. Great post from John Haydon about the human factors that influence email open rates (hint: it should be all about THEM, not all about YOU). I’m usually not a fan of “10 tips to be more productive” articles, mostly because those lists tend to be comprised of SERIOUSLY OBVIOUS stuff, but this one isn’t and it’s quite good.

Products 228
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Virtual Lunch -- Think like the Experts: Experienced Tips for a Hassle Free AMS Selection

KiKi L'Italien's Acronym Soup

'Does the thought of selecting a new Association Management System (AMS) give you an instant headache? If you answered yes, attend the ASAE Membership Section Council’s webinar "Think like the Experts: Experienced Tips for a Hassle Free AMS Selection” on Thursday, September 18 th from 12:00 – 1:00pm ET. [link] During this webinar, you will gain insights on navigating the AMS selection process and hear from three experienced association professionals on making this process as painless as possible

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Two Enormously Essential Questions Your Education Participants Must Answer

Velvet Chainsaw

'Your education offerings only produce business value when participants transfer their learning to their work. Their applied learning to their job is the real reward of your education efforts. This means that your education offerings should be delivered in ways that are the easiest to learn and apply. Not delivered in ways that are easiest to create and present.

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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

'One association has let new members join for free since March 1. Many have joined, but will they stay when they have to pay? If you’re wondering how much it costs to join the Association of Otolaryngology Administrators right now, you don’t have to go far. Our interest was seeing if we could lead the horse to water, if we could get them to drink, and then see what a wonderful organization this is.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Personal Health Data: It’s Amazing Potential and Privacy Perils

Beth Kanter

'This is a graph of aggregate data from Jawbone,a wristband that people wear that tracks their steps throughout the day and their sleep patterns during the night. (h/t Robert Scoble ) This aggregate data shows exactly when and how many people in the San Francisco were bolted awake by the recent Napa Valley earthquake. This is one of the first reports using “Personal Health Data” in aggregate, using data points around sleep tracking to look at a natural disaster.

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Four Reasons Behind the Success of the ALS Ice Bucket Challenge

Beekeeper Group

'Try going 24 hours without getting a Facebook notification that someone you know has participated in the ALS Ice Bucket Challenge. This fundraising phenomenon has clogged Facebook pages, infiltrated Twitter feeds and taken over YouTube channels, proving (as we always suspected) that a link and a hashtag do not a digital advocacy campaign make. Anything that goes viral this fast is sure to garner its share of controversy.

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Vintners Group Assists Earthquake-Rattled Wineries

Associations Now

'After a magnitude-6.0 earthquake rocked northern California last weekend, one association is helping local wineries assess the damage and get back on their feet. Among the hardest hit in Sunday’s magnitude-6.0 earthquake in California were Napa Valley’s wineries. Damages to the area’s $13 billion-a-year wine industry are expected to surpass $1 billion, according to news reports.

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Four Reasons Behind the Success of the ALS Ice Bucket Challenge

Beekeeper Group

'Try going 24 hours without getting a Facebook notification that someone you know has participated in the ALS Ice Bucket Challenge. This fundraising phenomenon has clogged Facebook pages, infiltrated Twitter feeds and taken over YouTube channels, proving (as we always suspected) that a link and a hashtag do not a digital advocacy campaign make. Anything that goes viral this fast is sure to garner its share of controversy.

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Music Industry Grapples With “Street Date” Debate

Associations Now

'In an effort to fight piracy and regain some lost buzz, music industry groups are aiming to release new albums on the same day worldwide. However, a proposal for a Friday “street date” is being met with resistance from brick-and-mortar independent retailers, which want the rest of the world to adopt the traditional American day: Tuesday.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Social Media Roundup: Combating Groupthink

Associations Now

'Does your association’s board foster idea generation, or does it encourage groupthink? Plus: another way to think about LinkedIn. Everyone wants their discussions to have a positive conclusion, but sometimes the compulsion to reach agreement doesn’t help you reach your goals. Find out how to identify unproductive groupthink in today’s Social Media Roundup: Don’t Sink Into Groupthink.

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Textile Trade Group Gets Down With Ethical Practices

Associations Now

'With outerwear brand The North Face leading the way, Textile Exchange is helping to encourage the use of feathers from geese raised ethically. It’s a lofty goal: One of the the biggest outerwear brands in the world wants to ensure the ethical treatment of birds that supply the down feathers in its products. And an industry group is working to help the company reach that goal.

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Top Comcast Critic Offers Free Cable for Clever Remixes

Associations Now

'As Comcast attempts to push through a merger with Time Warner Cable, a consumer watchdog group that opposes the plan is giving new meaning to the phrase “grassroots advocacy” by holding an offbeat contest based on viral recordings of the company’s infamous customer-support calls. A leading supporter of net neutrality, and therefore a leading critic of Comcast’s proposed $45 billion merger with Time Warner Cable, has an idea to power its message: Drop a few remixes.

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Wednesday Buzz: Why Your iPhone’s Battery Life Stinks

Associations Now

'Apple offers a recall for iPhone 5 users. Also: Instagram launches a new video app with a trick borrowed from the movies. Feel like your phone is coughing up fumes these days? If it’s an iPhone 5, it may not be your fault. This week, Apple announced a recall of certain iPhone 5 models containing batteries that “may suddenly experience shorter battery life or need to be charged more frequently.” The problem is in a small subset of models sold between September 2012 and January

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.