How the CIPD communicated about its rebrand and got it right
Optimist Consulting
JANUARY 28, 2015
'A rebrand for a membership organisation can be an important part of a new strategic direction. It can revitalise the organisation and engage members and potential members. However, it can also raise questions in members’ minds – ‘What did that cost?’ and ‘Why do we need that?’, so it was good to see how the CIPD (Chartered Institute of Personnel and Development) approached it recently.
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