Wed.Jan 28, 2015

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How the CIPD communicated about its rebrand and got it right

Optimist Consulting

'A rebrand for a membership organisation can be an important part of a new strategic direction. It can revitalise the organisation and engage members and potential members. However, it can also raise questions in members’ minds – ‘What did that cost?’ and ‘Why do we need that?’, so it was good to see how the CIPD (Chartered Institute of Personnel and Development) approached it recently.

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Association Fads, Trends and Signals: Your Questions Answered

YourMembership

Last week we kicked off our second season of YM’s monthly CAE Thought Leadership Webinar Series , with Shelly Alcorn, CAE presenting Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Shelly shared her ideas on tips and strategies to help associations take advantage of new technology and management techniques while avoiding the pitfalls of wasting time and resources stuck on the bleeding edge of costly and unproven products and services.

Survey 150
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What Makes a Good Team?

Jamie Notter

'It’s not a random collection of your “best” people. We tend to think that putting the smartest, most capable people together on a team is the best decision, but some research I saw reported in the New York Times says otherwise. High IQs of team members was not a predictor of team success. Their study of effective teams identified three characteristics that made some teams generally “smarter” than others: Equal participation.

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How the British Woodworking Federation grew by 28%

Optimist Consulting

'I was recently invited to Tweet on behalf of the Trade Association Forum at their Best Practice Exchange which showcased some of the winners from their annual awards earlier in the year. During the day I saw a presentation by Dave Campbell, Marketing & Training Manager at the British Woodworking Federation. He presented his ‘Three-point plan to membership success’ which resulted in a 28% growth in membership.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Board Member’s Role as Face of the Association

Associations Now

'By virtue of their position, association board members can be key players in member engagement and recruitment efforts. Our topic today is a year in the making. In a post here last February, I posed a question: “ What do you tell your board about membership? ” Several readers posted interesting comments, so we decided it was a topic worth exploring more deeply for the next Volunteer Leadership Issue of Associations Now , due out next week.

More Trending

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Our Screwed Up Thinking About Creating Conference Experiences

Velvet Chainsaw

'As conference organizers, we need to learn about the power of experience. Well, we already know about experiences. We have them all the time. We’ve had experiences with our families and friends. We’ve had experiences with work. We’ve had school experiences. We’ve had experiences with institutions and organizations. We’ve had vacation experiences. Terrible, Horrible, No Good Bad Thinking About Experiences Unfortunately, we’ve made some very faulty assumptions from our own experiences.

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FCC Warns Hotels: Don’t Block Wireless Hot Spots

Associations Now

'In an enforcement advisory released Tuesday, the Federal Communications Commission issued a strong reminder that the blocking of wireless signals at hotels—or anywhere else—is “prohibited.” Meanwhile, an FCC commissioner has recommended that the agency reject a petition asking for clarity on the issue. The Federal Communications Commission hasn’t yet responded to a petition, led by the hotel chain Marriott, regarding third-party wireless hotspots, but on this issue, the tide s

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Should Associations Have a "Guru" Track?

Mizz Information

'My husband excitedly forwarded this article to me this morning, exclaiming "a career track for you!" He''s referring to the fact that I''ve always said--and continue to say--that I intend to somehow keep moving up the career and salary ladder but that I have no desire to manage people. Ever. He, and others, have always contended that it''s not possible--that anyone who''s ambitious and expects to move ahead in both title and salary needs to be prepared for the eventuality that doing so is inext

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Associations Refresh Regulatory Push After White House Drone Incident

Associations Now

'Free for (Almost) All In the midst of the drone drama, the rock band OK Go put on a free benefit concert at Washington’s iconic 9:30 Club in support of the technology, which the band has used to shoot their viral music videos. The event, sponsored by the Small UAV Coalition, drew notice for who it didn’t let in for free: federal employees, who, based on federal ethics standards, were asked to pay $25 for admittance.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Hey Nonprofits: Here Comes Gen Z Donors

Beth Kanter

'Many nonprofit fundraisers know about and have specific strategies to reach, cultivate, and solicit baby boom donors, Gen X donors, and Gen Y donors. But look out, get ready to reach out to Gen Z donors , sometimes called “ PhilanthroTeens ” or “ PhilanthroKids.”. These potential donors are teens (and pre-teens) with a passion for social change and who grew up not knowing what it was like to not to have a cell phone or be connected to Facebook.

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New Study Examines What’s Getting In the Way of Successful Data Initiatives

Associations Now

'A new international survey illustrates some of the cultural gaps organizations face when trying to implement and reap the benefits of data initiatives. A new study on data analytics suggests CEOs have a much more optimistic view than managers of the current status and benefits of data initiatives within their organizations. The study , conducted by the Economist Intelligence Unit and sponsored by analytics platform provider Teradata, surveyed employees in general management, finance, marketing,

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Wednesday Buzz: Where to Turn for In-Flight WiFi

Associations Now

'A new survey reveals which airlines can provide you with WiFi that actually works. Plus: A new Twitter chat on culture emerges. Looking to get some work done during your next flight? With our jobs increasingly requiring web access, it’s important to be sure you’re not left with a dead signal when trying to get the documents you need. Luckily, flight-comparison website Routehappy has released “ Global State of In-Flight Wi-Fi ,” a report detailing the spread of internet u

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Pediatrics Group Revisits Marijuana Policy

Associations Now

'In an updated policy statement this week, the American Academy of Pediatrics reiterated marijuana’s risks to children. But it argues for different approaches to penalties and research, and limited “compassionate use” in treating sick kids. A leading medical association isn’t backing down from its opposition to marijuana legalization, but it is urging a more lenient approach to penalties along with regulatory changes that would encourage more research on medical uses of the drug.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Like Its Industry, Catalog Mailers Association Has Had Its Ups and Downs

Associations Now

'Less than a decade old, the American Catalog Mailers Association has experienced the kinds of successes and struggles that those in the industry can sympathize with. But new data suggests ACMA’s work is paying off. News that came out of the catalog industry in the past week served as a microcosm for what life as a cataloger has been like for the last decade.