Aaron Wolowiec
MARCH 29, 2016
Jessica Pettitt. This month’s guest blog post is by Jessica Pettitt , a diversity expert, educator, speaker and consultant with Good Enough Now. Last summer I attended my first ASAE Annual Meeting. I swam in the hallways of the Detroit Convention Center looking for the correct bus back to one of the many host hotels while trying to network, build business leads and learn about association trends.
Mariner
MARCH 29, 2016
Just back from the ASAE’s Great Ideas Conference where I attended the pre-event workshop on The Membership Economy led by Robbie Kellman Baxter the author of one of my new favorite books (a must-read!) Guess what? You hear her for free.
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Smooth The Path
MARCH 29, 2016
Many organizations get stuck focusing most of their marketing on generating awareness. Members are not flocking to our door because we think they don’t even know we exist. So we pour our money and time into getting noticed. It is worth noting what message we are sending when we are trying to get noticed. Are we asking previously unaware non-members to join?
Associations Now
MARCH 29, 2016
Two industry groups representing publishers that produce newspapers for minority groups say that federal agencies have largely ignored them in placing ads. The groups have formed an alliance and made the matter a key point of a recent legislative fly-in. The groups that represent publishers of traditional newspapers created for black and Hispanic audiences have a message for Washington: Don’t forget about us.
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.orgCommunity
MARCH 29, 2016
From : Blog Entry >> Michelle's Blog Entry There are over 675 viable Learning Management Systems solutions in the world and at first glance they all seem the same. They are not. In a recent survey, we asked 72 diverse LMS vendors about the top 3 industries they compete in and found only 13 vendors (18%) listed associations as a core, primary focus. Interestingly, another 39 vendors (54%) said their LMS would work great for associations. 28% of vendors didn’t even try to pretend they understood t
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Higher Logic
MARCH 29, 2016
Higher Logic has helped Missouri REALTORS ® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS ® has watched its member community grow and evolve. This community and member growth led THE LANDING to make some new and exciting changes — it has welcomed a new, dedicated community manager through Higher Logic’s Community Management Services, and recently launched a community ambassador program to furthe
Associations Now
MARCH 29, 2016
New regulations that would expand overtime pay would have serious unintended consequences for higher education, according to the College and University Professional Association for Human Resources. Here’s how the group is mobilizing at the grassroots to get the message to Congress. Joining a rising chorus from associations worried about the implications of the Obama administration’s proposed change to the rule governing overtime pay, the organization representing HR professionals in higher educa
Associations Now
MARCH 29, 2016
Changes are afoot in how airline miles can be redeemed. Here’s the scoop on what’s going to be happening to those prized reward miles in the next few months. Frequent travelers, take heed: The reward miles you’ve accumulated are about to hit some turbulence as airlines continue to adjust their policies. Last week, American Airlines revamped its reward-miles redemption program , making it more expensive for travelers to swap miles for many popular international flights but reduc
Associations Now
MARCH 29, 2016
The Latino Coalition’s new partnership with the Direct Selling Association pushes for increased diversity in the small business world. A new partnership between The Latino Coalition and the Direct Selling Association (DSA) will promote the growth of Latino small business and entrepreneurship. Latino-owned businesses are the fastest-growing segment of small business, bringing in $500 billion in revenue each year, said TLC Chairman and Former Administrator of the U.S.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
MARCH 29, 2016
It’s always good to have a sense of how much your colleagues are making, as the nation’s biggest design industry association knows. What is it? When negotiating a raise or setting a proper baseline salary for a new job, it’s essential to know what your industry’s benchmarks are. Luckily for designers, that knowledge is available courtesy of AIGA.
Associations Now
MARCH 29, 2016
An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. Also: The thought process behind your next blog post. Your association’s publications represent a lot of things—especially a way to constantly engage your member base and keep them informed about what your association is doing.
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