Mon.Jul 14, 2014

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Finding the Secret to Member Happiness

Wild Apricot

'In this guest post, Lamees Abourahma interviews the founder of a non-profit membership organization who offers tips on "asking members what they want" and "giving them something to talk about.".

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Decision Making for Number Ones and Number Twos

Eric Lanke

'image source Recently I had reason to reflect on the differences between being CEO and COO--often referred to as the "Number One" and "Number Two" executives in an association. I''ve been in both positions over the course of my career, and thinking about the kinds of decisions that get made in each position helps illuminate some of the misunderstood differences between them.

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PLATFORM Collapses: Speakers Group Scraps Name Change After Outcry

Associations Now

'After announcing a rebranding this month, the National Speakers Association backed away from the move in the face of criticism from members, who objected to the new name and pointed out that a professional speaker had prior claim to it. Bold change can be hard to sell. The National Speakers Association (NSA) found itself struggling with that challenge this month after announcing a decision to rebrand itself “PLATFORM.” The change created controversy among members, in part due to con

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MCON speakers reflect what’s truly new in cause work

Achieve

by Derrick Feldmann. Fresh off MCON14, many people ask me how we get so many great speakers and what’s our criteria for selecting them. The goal of MCON is to share ways that people within organizations are changing cultures, resources, relationships and movements that engage all kinds of causes and people so that others can be inspired to do the same.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Three Keys to Inspire New Ideas From Staff

Associations Now

'The best ideas for your association may come from your employees, but how do you get those ideas launched? Money matters, but so does trust and support. Your staff has ideas about new services your association can provide for members. Some of those ideas may be very good ones. Problem is, how do you help get those ideas organized and tested? Elizabeth Weaver Engel, CAE, CEO and chief strategist for Spark Consulting , has recently been interviewing leaders at associations that have launched inte

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What the German Football Association Figured Out About Talent Development

Associations Now

'In 2000, the German national soccer team was embarrassed and seemed lost after it was knocked out of an early round of Europe’s biggest tournament. The German Football Association drastically altered the country’s youth development program, and the result was on display at this year’s World Cup. It’s a strategy other associations should pay attention to.

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Conflict Over.wine Ferments Between Trade Groups, France, ICANN

Associations Now

'The forthcoming launch of an array of new top-level domains includes both.wine and.vin—something winemakers are worried could dilute their regionally focused brands. And with France involved, the situation is threatening to turn into something of an international trade crisis. It’s no secret that winemakers (like their fellow artisans, cheesemakers ) are protective of their names , but a spat over domain names threatens some tech-world spillover.

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CEOs Join American Heart Association’s Healthy Workplaces Push

Associations Now

'The 22 CEOs will lead by example, demonstrating healthy lifestyle habits in an effort to encourage the more than 2 million employees at their organizations to make healthier choices in their own lives. There’s apparently a pretty sizable disconnect between American workers’ perception of their health and just how healthy they actually are. We’re starting a movement to transform the culture of the workplace to meaningfully engage employees to take simple steps that can dramatically reduce their

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Monday Buzz: Google Glass, Giving Back

Associations Now

'The team behind one of the premier wearable tech offerings announces five nonprofit partners. Plus: Why do association boards fail? The possibilities of Google Glass in the association space are endless, despite the criticism the wearable tech has endured for its alleged invasiveness and privacy concerns. To spark use of Glass for good causes, Google announced earlier this year it would give a $25,000 grant and Glass to select nonprofits.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Social Media Roundup: Small Plates, Big Lessons

Associations Now

'What tiny portions can teach education pros about savoring big ideas. Also: how to price your online advertising. Just because you get more for your money with a massive plate of nachos, that doesn’t necessarily mean the food tastes better than a meal that takes up half the space. In fact, that tiny plate of bacon-wrapped dates might have twice the flavor.

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Associations Speak Up on FCC Net Neutrality Plan

Associations Now

'With the first phase of the comment period on the agency’s open-internet proposal closing this week, trade groups from far and wide were among the many to speak up. The Internet Association even created an infographic to get its point across. A few weeks back, Last Week Tonight host John Oliver did more to bring attention to the issue of net neutrality than has an extended lobbying effort by the industries that would be affected by it.

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