Eric Lanke

JUNE 6, 2016

I attended a workshop a week or so ago, and during the networking dinner I got into a conversation with some fellow participants about what I always thought was an apocryphal story. Maybe you've heard it, too? The college, or the hospital, or the public plaza that intentionally puts no paved sidewalks in until after the people utilizing the facility indicate with their actual foot traffic where the sidewalks are supposed to go.

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Associations Now

JUNE 6, 2016

Although the tech industry struggles with diversity, a group of women now leads the Association for Computing Machinery. In an industry dominated by men, the Association for Computing Machinery (ACM) has elected a new slate of officers , all of whom are women, to a two-year term that begins on July 1. “It’s very exciting,” said incoming President Vicki Hanson, distinguished professor of computing at Rochester Institute of Technology and professor and chair of Inclusive Technologies at the Univer

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Beth Kanter

JUNE 6, 2016

Powering the Nonprofit Community through Customer Support Guest Post. by Dorie Wallace Vice President, Customer Support, Blackbaud. Millions of nonprofits around the globe do incredible work each day to make the world a better place for all of us. Running a nonprofit is possibly one of the most important jobs out there. At Blackbaud , we get very excited and inspired by our nonprofit customers’ successes and breakthroughs –it constantly drives us to look for ways to improve our technology and cu

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Associations Now

JUNE 6, 2016

Associations strive to prepare volunteer leaders before their first board meeting. But as one CEO learned, a check-in after the meeting can help too. Board orientation is typically perceived as a one-way street. New volunteer leaders arrive at the association, and established leaders do whatever they feel is enough to give them the lay of the land and help ensure the newbies don’t feel confused or alienated.

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Member Engagement

Breezio

JUNE 6, 2016

”The opposite of autonomy is control. And since they sit at different poles of the behavioral compass, they point us toward different destinations. Control leads to compliance, autonomy leads to engagement.” –Daniel Pink in Drive There are two types of motivation—one, the kind that encourages others to do specific things in very particular ways: compliance, and the other, the kind that calls for curious, self-directed problem solving: engagement.

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Associations Now

JUNE 6, 2016

Latinos who suffer out-of-hospital cardiac arrests are less likely to survive, and the American Heart Association and the Anthem Foundation are trying to reverse those stats with a new targeted message. Research shows that Latinos are less likely to survive an out-of-hospital cardiac emergency than other groups. But a new video from the American Heart Association (AHA) and the Anthem Foundation, which is specifically targeted at Latino millennials, hopes to better those statistics—all while cont

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Video millennials Social Media Communications 54

Associations Now

JUNE 6, 2016

According to a Washington Times report, as part of a court case, the IRS last month revealed the names of most of the 501(c)(4) organizations—the majority of which are conservative—that the agency had targeted for political reasons. It’s the latest turn in a long-running case that put the spotlight on the tax agency. More details have come out in the long-running scandal in which the Internal Revenue Service gave political nonprofits higher levels of scrutiny over their tax-exempt status.

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Associations Now

JUNE 6, 2016

Headlines that feature ways to address problems garner more clicks online. Plus: PETA brings back a Prince song advocating veganism. Readers love solutions. Solutions Journalism Network partnered with The Huffington Post to test out what kind of headlines gain more traction: those with, or without, a solution tease. The experiment shows people are more apt to click on solution-based headlines, although researchers from the Engaging News Project, which helped fund the study, say the difference wa

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Associations Now

JUNE 6, 2016

Although the tech industry struggles with diversity, a group of women now leads the Association for Computing Machinery. In an industry dominated by men, the Association for Computing Machinery (ACM) has elected a new slate of officers , all of whom are women, to a two-year term that begins on July 1. “It’s very exciting,” said incoming President Vicki Hanson, distinguished professor of computing at Rochester Institute of Technology and professor and chair of Inclusive Technologies at the Univer

Oregon 40

Oregon Massachusetts America Committee 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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