You've Got to Meet the Decision-Maker
Eric Lanke
AUGUST 24, 2015
I've been on a number of member visits lately. What are member visits? That's when I and/or a member of my association staff get out of our office and visit one of our association members in their place of business. Invariably, these are well worth the time and expense it takes to organize and conduct them. They give us on-the-ground information about the world of our members and it facilitates greater loyalty between the member and the association.
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