Higher Logic

AUGUST 25, 2015

We love our communities and members. For the most part, everyone participating is collegial, helpful and respectful—which is why members keep coming back, posting and collaborating with each other. Sometimes, there’s that one member (or maybe several) who provoke in conversations. Maybe the provocation is outright and obvious. Other times, it is subtler and nuanced, but gives you a bad feeling.

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Guidelines How To System Education 223

Aaron Wolowiec

AUGUST 25, 2015

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. In the meantime, we’re happy to share a guest blog post by Hank Berkowitz, Association Adviser eNews moderator and chief, who reported on a breakout session from ASAE’s annual conference earlier this month. David Lutz, managing director of Velvet Chainsaw.

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California Revenue Conference Price 180

Associations Now

AUGUST 25, 2015

Wednesday is National Dog Day, and to celebrate, the Petfinder Foundation is bringing man’s best friend into the digital age. The group launched the first website to use the.dog top-level domain. Its goal: to support dog-rescue organizations. Our furry, four-legged canine best friends are about to get into the domain-name game, and it’s happening just in time for National Dog Day on Wednesday.

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Process Marketing Organization 86

Beth Kanter

AUGUST 25, 2015

Yesterday, after a planning call with colleagues for a session I’m moderating at IFC called “ Viral Fundraising Campaigns One Year On ,” I noticed a promoted post in my stream for the ALS Icebucket Challenge with a donate button. Wow, two juicy news events in one post! Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate.

Tips 54

Tips Tools Process Marketing 54

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Member Engagement

Associations Now

AUGUST 25, 2015

Forthcoming regulations for personal trainers in the District of Columbia have many in the industry—particularly those affiliated with CrossFit—concerned about the long-term effects of the new rules. But a coalition of trainer groups is supporting the regulations. In the nation’s capital, a set of potential regulations could shake up the personal training industry—and one popular firm in the space wants to ensure it doesn’t get muscled out.

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DC District of Columbia Washington Proposal 83

Associations Now

AUGUST 25, 2015

$ 5.5M The amount that the Linux Foundation’s Core Infrastructure Initiative has raised since it was announced in 2014. A wide array of major tech companies have joined in on funding the effort, including Adobe, Amazon, Bloomberg, Cisco, Dell, Facebook, Fujitsu, Google, Hewlett-Packard, Intel, IBM, Microsoft, NetApp, Rackspace, and VMware. After a major exploit was discovered in a widely used piece of open-source security software, the tech industry found that the solution was to offer col

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Project Industry Software Technology 65

Associations Now

AUGUST 25, 2015

To assist in its advocacy efforts, the American Cancer Society is mapping cancer mortality rates and state legislative activity to help show which regions and districts of the country could be doing more to fight the disease. The American Cancer Society is hoping that mapping cancer mortality rates by congressional districts as well as grading state cancer-related policies will help in its advocacy efforts to end the disease.

America 64

America Utah Analysis Cost 64

Associations Now

AUGUST 25, 2015

The Affiliated Workers Association expands its benefits to include educational support for members’ families. What’s the benefit? Not all membership perks are exclusive to just members, as the children of Affiliated Workers Association (AWA) members can tell you. The group, which provides benefits and resources to small-business owners, entrepreneurs, independent contractors, and self-employed workers, recently awarded $2,500 scholarships to two members’ children to support the

Education 50

Education Resources Organization 50

Associations Now

AUGUST 25, 2015

The story of a marine biologist, a message in a bottle, and an association’s unlikely messaging coup. Also: Facebook offers up a button that nonprofits probably can’t wait to get their hands on. Think your messaging game is strong? It may be, but it’s not nearly as strong as that of the Marine Biological Association of the United Kingdom.

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Communications Technology 46

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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