Mon.Sep 15, 2014

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Choosing New Membership Software For Your Association?

Wild Apricot

'If your fall planning includes finding membership management software, here is a guide to help you determine your needs and evaluate your options.

Software 226
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How Long Does Culture Change Take?

Jamie Notter

'I was at an event last week for association CEOs on finding and keeping top talent. The topic of culture was raised repeatedly (yay!), but in the middle of the panel discussion, a CEO of a large and successful association dropped this bomb (not a direct quote, but my paraphrase of what she said): It takes 8 years to change a culture. If you’re a real superstar, you might be able to change culture in a little less than eight years, but it’s tough.

Course 134
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Make Values a Primary Filter for Performance Evaluations

Eric Lanke

'image source This post is part of a series in which I''m analyzing the efforts of my organization to define and embrace core values through the six rules for doing so defined by Francois Nader, CEO of NPS Pharmaceuticals. For the series introduction, go here. For my comments on the first rule, go here. For my comments on the second rule, go here. For my comments on the third rule, go here.

Process 116
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Four Better Governance Questions Than “What’s Your Board Size?”

Associations Now

'Is the secret to Apple’s success its small board size? Perhaps. But it takes more than numbers to make sure your governance runs like clockwork. Everybody’s watching Apple again. Forgive the pun, but it seems appropriate. The company’s attention-getting announcement last week of its entry into the smartwatch business has relaunched a discussion about what it is that Apple is doing right.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Your Conference Logo Needs Policing

Velvet Chainsaw

'Ok, you get it – Your Conference is a Brand. You’ve moved beyond the “annual meeting” into something more meaningful to your attendees. You’ve got your conference mission. You know how your conference will advance the profession and what’s in it for your participants. Now it is time to put your hard work into action. Design your conference logo. Adopt a repeatable look and feel (visuals) for communicating the benefits of attending.

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What are Strategic or Organizational Values?

Plexus Consulting

'By Steven M. Worth, President at Plexus Consulting Group, LLC Strategic values are sometimes defined as the "glue" that holds an organization together. In effect, values act as a sort of constitution that clearly defines what an organization stands for both for those inside as well as outside any given organization. For example, we all instinctively know what McDonald''s Corporation''s values are.

Cost 43
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Monday Buzz: Pushing Proactive Customer Service

Associations Now

'When it comes to addressing members’ concerns, why wait until people complain if you’re aware of the problem? Plus: presenting a buffet of social software solutions. The meal may have been a little rough, but there was still time to save the day. Salesforce.com Senior of Manager of Content Alexa Schirtzinger details an experience she had with food-delivery service Sprig.

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How To Train Your Attention and Be Effective When Working Online

Beth Kanter

'Photo by BirgerKing. Take a guess. Be honest. How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. To put this context, a gold fish has an attention span of 9 seconds!

How To 60
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Time’s Up? Smartwatches Are Latest Disruption for Watch Industry

Associations Now

'Smartwatch Etiquette When Apple’s smartwatch hits the market early next year, it’s probably going to be a mega-seller, much like any new product the company releases. So with potentially millions of users strapping a minicomputer onto their wrists, are we in for an etiquette nightmare? Troy Patterson, writing for the website Slate.com , certainly thinks so.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Law Students At Odds With Bar Association Over Internships

Associations Now

'Aspiring attorneys say that they often find themselves challenged to afford basic necessities when working at an internship for law school credit—work the American Bar Association says must be unpaid. Critics cite potential ethics concerns. Law students have a message for the their field’s leading professional body: When it comes to internships, don’t make us decide between cash or credit.

Boston 67
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Industry Group Brings Longtime Antivirus Rivals Together

Associations Now

'McAfee and Symantec, bitter competitors in the security arena for decades, have learned to start sharing as part of the Cyber Threat Alliance, a group the two firms helped launch last week. Perhaps it’s a sign of technology’s evolution that Symantec and McAfee, two longtime competitors in the security space, are ready to sit at the same table on a big issue.

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Social Media Roundup: Pick Up the Culture Pace

Associations Now

'A big question on culture change—how long is too long? Also: Careful when calling yourself a “catalyst.” A lot can change in eight years—your technology, your culture, your family—but can your association’s culture? One consulting pro ponders the speed of culture change in today’s Social Media Roundup: Eight Is More Than Enough.

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NFL Players Union Backs Plan to Loosen Drug Policies

Associations Now

'Fighting Domestic Violence In the days after two major PR scandals involving major stars Ray Rice and Adrian Peterson, the NFL is stepping up its anti-domestic-violence game. The league has hired three officials well versed in domestic-violence and sex-crimes issues, including the former executive director of the National Coalition Against Domestic Violence, to work on a task force dealing with these issues.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.