Wild Apricot
APRIL 6, 2016
You don’t need to be an expert to figure this all out, but knowing the basics will give you a super start on creating your own Adwords campaigns. Plus, with the right amount of testing and optimizing, you’ll soon become a Google Ads SuperHero!
Portage Group
APRIL 6, 2016
While attending a board meeting recently, I heard the President of an association Board of Directors comment, ”remember, I won’t be here after June.” It struck me that there must be so much time spent not only training and integrating new board members, but also a great loss of direction and governing style when experienced individuals leave association boards.
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Wild Apricot
APRIL 6, 2016
Need to send out a massive amount of unique emails such as: An email to all your students with their unique grades An email of individual results to all participants from a competition A personalized thank you message to each guest at an event Note:
Associations Now
APRIL 6, 2016
A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. One trade association shares its positive experience with its fledgling tiered-benefits system. A common source of frustration for executives at trade associations—those with company members rather than individual members—is the verification of company size for the purpose of allotting dues.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
APRIL 6, 2016
Facebook has nearly become a dirty word when it comes to marketing, but don’t let that sway your opinion of how powerful a tool it can be in reaching new members.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Beth Kanter
APRIL 6, 2016
Happy National Walking Day! Every year, the American Heart Association sponsors National Walking Day on the first Wednesday in April. They use this day to remind people about the health and other benefits of taking a walk.Why not celebrate with a walking meeting ? To inspire us to keep up the pace, AmericaWalks reminds us that it is also #walkatwork month.
Associations Now
APRIL 6, 2016
How bringing conference content online can further engage attendees. Plus: Facebook Live’s quickly growing popularity. Spring is in the air and conference season is well underway—and there are a ton of events worth checking out. The many avenues of engagement are a conference’s greatest strength, but they can also be a weakness. More often than not, even the most avid attendee will be forced to choose between multiple sessions, sacrificing one experience for another.
Higher Logic
APRIL 6, 2016
Don’t build your house on rented land. If you’re thinking about creating a branded community, I’m sure you’ve heard this phrase before. But are there actual repercussions to creating a community on a social platform (i.e. “rented land”)? Generally, no matter which social platform you pick over a branded community, these are the features you’d miss out on: Your data is valuable -- It’s valuable to you, and it’s especially valuable to social platforms.
Associations Now
APRIL 6, 2016
The American Library Association supports eliminating overdue charges, calling them a “barrier to library services.” Meanwhile, its state counterpart in Wisconsin has endorsed legislation empowering libraries to use collection agencies to gather up unpaid late fees. One California city has a $7 million problem, counted out 50 cents at a time.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
APRIL 6, 2016
In a letter to the Food and Drug Administration this week, the head of the American Optometric Association called on the agency to regulate a startup that he says is offering an online vision test using a process that could endanger consumers. Just because you can do a vision exam with your smartphone doesn’t mean it’s a good idea. That’s the consensus of the American Optometric Association (AOA), which sent a letter to the Food and Drug Administration (FDA) this week about the
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