Tue.Oct 06, 2015

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11 Must Reads for Every Community Manager

Higher Logic

The internet is awash in resources and it can be overwhelming. Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. Plus, in an age where everyone is a “journalist,” it’s hard to know what counts as credible. In the words of the wise President Abraham Lincoln, “ Don’t believe everything you read on the Internet …”.

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5 People You Need on Your Association's Online Community Management Team

Socious

Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value. According to research from The Community Roundtable , “investing sufficiently in community teams so that the community is integrated across functional areas of the organization” increases both visibility with, and value to, the organization.”.

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Study: Business Travel and Its Costs Are on the Rise

Associations Now

Forecasts from a New York University professor predict record increases in both room rates and hotel real estate. The corporate travel industry is struggling with some of the challenges as enterprise IT. Travelers have access to free tools like Kayak, Expedia, and Priceline to book their own accommodations for work-related travel, and this practice is changing the way hotels do business.

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GLAAD Goes Global With New U.K. Initiative

Associations Now

Having played a role in a series of victories for the LGBT community in the United States, GLAAD has announced a new presence in the United Kingdom, which it says will serve as a springboard for expanded advocacy work around the world. GLAAD has been a prominent voice for lesbian, gay, bisexual, and transgender issues for decades in this country, focusing on improving how community members are portrayed in the media and the broader culture.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Best Benefit Ever: Pharmacy Group Advisory Councils

Associations Now

A new initiative gives pharmacy association members more say on policy by establishing councils for their areas of expertise. What’s the benefit? The National Association of Specialty Pharmacy announced its plan last week to create advisory councils for major stakeholders in the pharmacy industry. They include Specialty Pharmacy Providers, Pharmaceutical/ Biotechnology Manufacturers, Managed Care Organizations, Institutional Pharmacy, and GPOs and Distributors, according to a news release.

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Tuesday Buzz: Reddit’s New Content Hub

Associations Now

With Upvoted.com, the influential and often controversial site hopes to extend its community beyond members and improve monetization. Sound familiar? Plus: introducing the event technology of the year. Say hello to Upvoted , Reddit’s brand-new news site, which it hopes can serve as the perfect gateway, for the uninitiated, to its community and benefits.

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Groups Respond To Safety Concerns Around Artificial Turf

Associations Now

After a follow-up report on the potential safety concerns of artificial turf aired on national TV last week, several groups came out stating there’s no conclusive evidence that the synthetic surface is dangerous. A national report on the potential safety concerns of artificial turf has several industry groups coming to the product’s defense. In a follow-up to an initial report last year , NBC News aired a continued investigation into the debate over crumb rubber artificial turf.

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