Socious

JANUARY 16, 2017

According to a study from CMX and Leader Networks , improving customer satisfaction is the number one reason why businesses start branded online communities. That means that businesses are investing big bucks in online community software, community managers, and helpful content to keep their customers happy. But does it work? Do online communities really improve customer satisfaction?

Software 120

Software Content Strategy 120

Eric Lanke

JANUARY 16, 2017

It's been a while since I wrote about core values on this blog, but a thought occurred to me the other day that seemed like it was worth sharing. My association has a set of core values (long story there; check out this index of posts if interested in reading more) and we now consistently use them in our hiring and on-boarding process. We interview not just for skills but for fit with our values, and we reinforce the importance of finding that fit by assessing the new employee after three months

Review 100

Review Process Organization 100

Socious

JANUARY 16, 2017

According to a study from CMX and Leader Networks , improving customer satisfaction is the number one reason why businesses start branded online communities. That means that businesses are investing big bucks in online community software, community managers, and helpful content to keep their customers happy. But does it work? Do online communities really improve customer satisfaction?

Content 100

Content Library Newsletter Social Media 100

Smooth The Path

JANUARY 16, 2017

What does the act of strategic thinking look like? It might look like staring into space, taking a walk down the hall for a coffee, taking a shower, laying in bed, or jogging in the park. Flashes of inspiration tend to happen in those little-in-between-doing-stuff moments when our brains are idle. I have the best ideas one minute before I fall asleep, while I’m exercising, and when I’m driving in silence.

Project 85

Project Team Association Management Innovation 85

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Member Engagement

Membership Marketing

JANUARY 16, 2017

The questionnaire for the 2017 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. The annual Benchmarking Report is the association industry’s most comprehensive study on membership marketing and gives you the opportunity compare your organization against almost 1,000 other associations.

Report 43

Report Marketing Recruiting Recruitment 43