Tue.Oct 14, 2014

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The Truth about Bad WOM

Spark Consulting

'There’s a dark side to Word of Mouth, too. Negative reviews are inevitable. So what should you do in response? Develop serenity to accept the things you can’t change : You WILL get negative reviews. Expect them. You can make some of the people happy some of the time, but there’s always that one guy who just wants to complain. Realize what’s actually going on : People who are taking the time to complain share another trait – they actually CARE enough to share their feedback.

Review 233
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How One Association Streamlined Membership Records

Wild Apricot

'This guest post by Lamees Abourahma offers an example of one association that has streamlined membership task time by one-third after transitioning to Wild Apricot.

Examples 237
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The 10 Essential Questions to Answer for the 2015 Association Budgeting Season

YourMembership

Annual budget planning, projection and execution are the backbone to the long-term fiscal viability of any association. By appropriating money ahead of time to purchase association-building assets you will be prepared for and will expedite the selection, purchase and implementation process the moment it’s time to take action. Budgeting now for 2015 purchases both large and small, such as adding new technology or software, can create predictable cost-controls, enable and prepare you to add assets

Revenue 150
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Wi-Fi woes for Marriott

Aaron Wolowiec

'Last year, I attended a conference at a venue that shall remain nameless. During the two-day event, similar to most professional events, live tweeting was encouraged. So imagine my frustration when I couldn’t connect to Wi-Fi. Worse yet, imagine the frustration when no one in the room could connect. No one, that is, except for the person at the back of the room using his mobile hotspot.

Nashville 130
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Conference Education Sessions Must Override Attendees’ Need For Predictability

Velvet Chainsaw

'We are hard-wired to be like the Fraggles. But we are better off being like the the Doozers. Be A Doozer Not A Fraggle If you’ve ever watched the 80s tv show Fraggle Rock, you know the Fraggles and Doozers. The colorful, fur tuft tipped tail Fraggles only have a 30-minute work week. They dedicated their time to carefree enjoyment and play. They don’t like to think or work.

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Content, Millenials, Videos 7 best of the week for associations

SCD Group

'How to Overcome the ''No Time to Create Content'' Challenge By Joe Chernov via MarketingProfs.com How can we maximize our content output in the minimum amount of time? The answer, it turns out, isn''t particularly complex: Spend time only on content that works. HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact.

Video 63
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Music Industry Groups Try to Hit the Right Note With Tax Credits

Associations Now

'A coalition of music industry players is pushing for legislation in New York that would provide tax credits to in-state music professionals. It would give them an advantage that the film industry has enjoyed there for years. New York has a tradition of supporting the arts through tax credits, but they’ve largely benefited filmmakers. Now the music industry wants a piece of the action.

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Everybody’s Doing It: Tips for Healthy Nonprofit Collaborations

Plexus Consulting

'By Asia Hadley, Training Coordinator, Foundation Center-Atlanta Do you desire a beneficial partnership? Do you dream of having a partnership that will “get your organization’s name out there” in a good way? Are you looking to collaborate to increase your resources? If you answered yes to these questions, you are not alone. According to The Power of Partnership by Plexus Consulting Group, 86% of the respondents to their questionnaire said the most important accomplishment of a strategic partners

Tips 43
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Soccer, Artificial Turf, and How Associations Play Into the Mix

Associations Now

'Turf War Artificial turf is also the subject of a recent gender discrimination lawsuit. Earlier this month, a group of professional female soccer players sued FIFA and the Canadian Soccer Association , alleging that requiring women to play the upcoming 2015 Women’s World Cup, which will be hosted by Canada, on artificial turf constitutes gender discrimination, as men play on natural grass. “I’ve played on artificial turf,” Nadine Angerer, German goalkeeper and FIFA World Playe

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Tuesday Buzz: The State of Fundraising Tech in 2014

Associations Now

'How do nonprofit fundraisers feel about the state of their digital efforts? A new study finds out. Plus: the keys to evaluating your resume. Find Accounting Software has released the findings from its 2014 Fundraising Technology Trends Study , and the results are clear. Technology matters, but making the most of it is a challenge that many fundraisers have yet to overcome. “4 out of 5 fundraisers feel that better technology leads to fundraising success.

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Best Benefit Ever: Critical Advocacy Intel

Associations Now

'A British security industry giant underscores the importance of legislative lobbying and member education on public policy issues. What’s the benefit? Most associations engage in some form of advocacy to promote members’ interests to government. But the number of groups that can claim to have had a major influence on public policy is smaller, making effective representation all the more important.